Fa102b1e23490ff10e5e clear gloss

Fall 2023 is shaping up to be our most glamorous season yet with high shine being at the top of every trend list. From makeup to hair and even shimmering wardrobe accents — it’s no wonder that the request for clear gloss services is ticking up this season. Whether you’re new to the gloss (aka glaze or toner) or are already keen on their magical abilities for your hair color, we’re breaking down some of our favorite reasons to invest in a clear hair gloss this season, especially with Wella Professionals Shinefinity.

Why We Love Clear Hair Glosses

With healthy hair being a consistent trend season after season, finding a color service that looks after the health and integrity of your hair is just as important as achieving the perfect shade. Typically a hair gloss is a demi-permanent hair color that coats the hair (with or without color) to create a shine-boosting finish. Wella Professionals Shinefinity has already become a fan favorite for its ability to address brassiness or add a sheer hue, what clients are really loving this season are the benefits of Wella Professionals Shinefinity Clear to act as a top coat for your hair, to add shine, create a smoothing effect and unveil a glimmering radiance for any hair color.

Why You’ll Love Wella Professionals Shinefinity Clear

As the N°1 Salon Color Brand in the world*, Wella Professionals Shinefinity is easily a salon favorite for the ability to add a Touch of Shine to any hair color. The vegan formula is ZERO lift and ZERO damage and contains metal purifier technology so there is no need to use a pre-treatment to neutralize metal when coloring.  With a Shinefinity application, you’ll notice up to 250% shinier hair**, up to 50% smoother hair ***, and up to 50% softer hair***. With results like these, it’s no wonder Wella Professionals is now offering Wella Professionals Clear in a new XL (1L) size!

*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline. **versus untreated bleached hair. *** Instrumental testing vs. our regular demi-permanent color.

What’s The Upkeep Like?

The beautiful thing about Wella Professionals Shinefinity Clear is that the treatment can be added to any service. From hair cuts to blow dries, root touch-ups, or global color, Shinefinity Clear adds a boost of shine to any shade and grows out seamlessly between appointments, making it a quick and easy add-on anytime you want a touch of shine!

To keep your Wella Professionals Shinefinity Clear looking its best between salon appointments, simply upgrade your hair care to a color-friendly system that will improve the look, feel, and finish of your hair. Wella Professionals ULTIMATE REPAIR range is the ideal solution to look after your hair color while also continuing to improve the health of your hair. Consisting of Wella Professionals ULTIMATE REPAIR ShampooConditioner, and Miracle Hair Rescue, this system leaves hair visibly transformed by repairing hair damage in 90 seconds* for 99% less breakage* and 12x smoother*** hair. *Instrumental test versus non-conditioning shampoo **When using Ultimate Repair Shampoo, Conditioner, and Miracle Hair Rescue, *** Vs. non-conditioning shampoo


Wella Professionals ULTIMATE REPAIR Shampoo ($25.00)Wella Professionals Ultimate Repair Conditioner ($25.00), and Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glossing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi