7c653b301c1767b26443 summer

It might still be swim and sun season, but when it comes to our hair — it’s never too early to prep for the end-of-summer damage that usually takes place. Whether your hair is highlighted, glossed, dyed, or natural, we’ve got a few care tips to ensure a new season of ultra-healthy hair. 

How To Repair Summer Hair Damage


The first step toward protecting your hair against summer damage is by using a hat or applying a mask before enjoying the sun. By creating a physical barrier between your strands and UV rays it helps cut down on excess damage. Applying a mask to your hair before getting in the pool or taking a dip in the ocean also adds an extra layer of protection for your hair color and increases the health of your hair. We suggest Wella Professionals Fusion Intense Repair Mask to protect against future damage and up to 95% more resilience against breakage.* *VS. Non-Conditioning Shampoo.

Repairing Shampoo + Conditioner

If the damage has already been done, it’s time to start looking at how to repair it. Swap your normal shampoo and conditioner for Wella Professionals ULTIMATE REPAIR Shampoo & Conditioner. This powerful duo consists of a lightweight cream shampoo and deeply nourishing conditioner that visibly repairs damaged hair with a light, healthy-look and shinier* hair after each use. *vs. non-conditioning shampoo. The formula is powered by Alpha Hydroxy Acid (AHA) to rebuild the inside strength of the hair and Omega 9 to replenish the outside layer of damaged hair.


Wella Professionals ULTIMATE REPAIR Shampoo ($25.00) and Wella Professionals Ultimate Repair Conditioner ($25.00).


Get A Salon Treatment 

In-salon treatments provide a new level of care when it comes to your hair. Case in point: Wella Professionals Shinefinity! From refreshing your tone to adding up to 250% shinier hair*, Shinefinity is a zero lift, zero damage salon treatment that can be added to any service in an instant. Pair it with your next haircut, blow-dry, bang trim, root touch up, or highlights — it is the ultimate end-of-summer add-on that will keep your color looking perfect all year long. *versus untreated bleached hair.

Air Dry Your Hair

Cutting down on heat damage is one of the top ways to stop damage from even starting. Consider switching to an air-dry routine or decreasing the number of times you use hot tools each week. By giving your hair a break from the heat you’ll notice your natural texture become more enhanced, color lasts longer and your ends will look much less damaged. Whenever you do heat style, prep hair with Wella Professionals EIMI Thermal Image to shield the hair up to 428F and create a shiny, smooth finish.

Wella Professionals Thermal Image ($20.50).

Use a Repairing Leave-In Treatment

Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).

Whether from seasonal elements or from everyday stressors, damage is bound to happen. Instead of worrying about it, invest in a luxurious at-home treatment to instantly repair. Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue is a leave-on spray that repairs hair damage in just 90 seconds. After just one use, hair is visibly transformed for 99% less breakage*, 12x smoother, and legendary shine that lasts up to four washes**. *Instrumental test versus non-conditioning shampoo **When using Ultimate Repair Shampoo, Conditioner, and Miracle Hair Rescue.


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glossing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi