1ffc70371028c67cc247 no haircut haircut

How to convey a new look to guests.

The no makeup makeup trend has had its influence on hair – first with color and now with haircuts. Ruth Roche, Global Artistic Ambassador for Pureology gives us a few tips on how to get the look. “This is a technique stylists can use to show guests what their hair could look like shorter or with fringe, without actually cutting the hair. It gives a more realistic picture of their options,” says Ruth. “In addition, it can come in handy on a shoot if you have a certain look in mind but can’t find a model who wants to cut her hair.” Follow the steps and the video below.

Roche says preparing the hair before styling is very important; it has to have enough texture and friction to hold together when pins are put in.  Blow dry hair with Pureology Colour Stylist Root Lift and Pure Volume Instant Levitation Mist to create that extra bulk and grab for a strong foundation.

No Haircut Haircut – long hair to a bob

  • Divide hair into 3 undone sections – back and two sides.
  • Back: Twist to shorten the length and then flip the ends over the crown to the front.  Insert bobby pins into the hair and then flat against the head to secure.  The ends will look like fringe.
  • Sides: Bring hair back behind the ear, twist, flip it up and let the ends fall back down. Adjust so that where the ends land is where the length should be.  Pin to secure.  Repeat on other side and match the length of the first side…or not.
  • Use hands to position and style hair and spray with Pureology Strengthening Control zero dulling hairspray to hold in place.


TIP: Work with a mirror set at the angle the camera will capture.  It’s important to see the style from the perspective of the photographer to fine tune details.  Look for more tips and tricks on Bangstyle and stay tuned for even more from Ruth Roche!