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Let’s face it — time is a precious commodity whether you’re in or behind the chair. And as we strive for excellence every time we color, we need to rely on the latest innovations to bridge the gap between wants and needs. Enter Wella Professionals Koleston Xpress – a revolutionary hair color solution that promises to deliver impeccable gray coverage and stunning hair enhancement in record time.

Gone are the days of spending hours in the salon chair, waiting for your hair color to develop. With Koleston Xpress, you can achieve beautiful, reliable results in just 10 minutes – yes, 10 minutes! This groundbreaking formula harnesses the power of Control-X Technology which helps prevent over-processing, for reliable results. But Koleston Xpress is more than just a time-saver; it's a game-changer in the world of hair color. Here's why:

Why You’ll Love Wella Professionals Koleston Xpress

  • Non-progressive color that develops in only 10 Minutes: Control-X Technology helps to prevent over-processing. Express yet reliable
  • Efficiency: In today's fast-paced world, efficiency is key. And with Wella Professionals Koleston Xpress, you can achieve salon-quality results in a fraction of the time, allowing you to get on with your day without sacrificing your style.
  • Impeccable Gray Coverage: Say goodbye to pesky grays thanks to advanced formulas that ensure up to 100% coverage, leaving your hair looking vibrant and youthful.
  • Vibrant, Long-Lasting Color: Who says you have to compromise on quality for speed? Koleston Xpress delivers rich, radiant color that lasts, so you can enjoy your gorgeous new shade for weeks to come.
  • Versatile Shades: Whether you're looking to refresh your natural color, experiment with something new, or simply cover those grays, Koleston Xpress offers a wide range of shades to suit every style and preference.

How It’s Changing Gray Coverage:


Anyone who covers their grays knows the time, effort, and consistency it takes to keep your style looking flawless. Koleston Xpress delivers up to 100% gray coverage in just 10 minutes and various levels and tones. It enhances your hair color and shortens the time you need to spend at the salon, making it easier than ever to commit to your gray coverage color routine.

Plus, formulated with ME+ technology**, this reduces the risk of developing new allergies while providing intense color results. In addition to this, built-in Metal Purifier protects hair from extra damage happening in the presence of metals wherever color is placed. You can expect flawless coverage from Wella Professionals Koleston Xpress in a variety of finishes. Available in three color families (neutral, warm and cool) and in 13 non-progressive shades — making it the ideal range to cater to all hair types, shades, and textures.


his groundbreaking formula harnesses the power of ME+ technology**, which reduces the risk of developing new allergies while providing intense color results. 


Enhance Gray Coverage with ULTIMATE REPAIR

Gray hair thrives with formulas targeted at repair. For this reason, Wella Professionals ULTIMATE REPAIR is the must-have match for your Koleston Xpress color. With an entire range dedicated to giving you your strongest, shiniest, most manageable hair yet, it works to improve strength and shine while repairing hair in 90 seconds* for 99% less breakage*** and 12x smoother*** hair. If you ask Wella Professionals Brand Ambassador Daniel Mora about which product he suggests for all his color clients, it's Miracle Hair Rescue. "I have been using Miracle Hair Rescue since July 2023 and I have never stopped using it. I NEED A BIGGER BOTTLE!" He says. With the ability to truly transform your hair, Miracle Hair Repair is a favorite among stylists and clients alike. Whether you add this leave-in or work with the entire range, tou can choose from ULTIMATE REPAIR ShampooConditioner, MaskMiracle Hair Rescue, and Protective Leave-In Treatment to help enhance your color and protect your hair. 


*When using ULTIMATE REPAIR Miracle Hair Rescue **When using ULTIMATE REPAIR Miracle Hair Rescue instrumental test vs. non-conditioning Shampoo, ***Vs. non-conditioning Shampoo. 


Wella Professionals ULTIMATE REPAIR Shampoo ($25.00)Wella Professionals Ultimate Repair Conditioner ($25.00), Wella Professionals ULTIMATE REPAIR Mask ($35.00)Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00), Wella Professionals ULTIMATE REPAIR Protective Leave-In ($35.00).

** For people not allergic to hair colorants: Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colorants, you should not color.


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glazing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes, Signature Naturals collection and the new Wella Professionals Shinefinity Flash Glaze shades are essential to use after any lightening service to create a bright blonde finish in just 5 minutes.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi