A5c844187748c8cced71 2018 01 15 wrap and twist

The key to it-girl hair this year was keeping things effortless. Among those looks, beachy waves rose to the top of everyone’s wish list. While you may have tried out a few different techniques, Sam Villa, co-founder of Sam Villa and Global Artistic Ambassador for Redken is giving us his top tip for achieving the trend! “The perfect beach waves seen all over Instagram may look like people just rolled out of bed with gorgeous texture, but as stylists, we know that it takes a lot of effort to look effortless,” Villa. Follow along below and watch Villa demonstrate a wrap and twist technique with a Marcel iron to create the perfect beach waves that are definitely Insta-worthy



·       Always apply a thermal heat protectant before curling hair to minimize damage from heat.

·       Work with the iron non-conventionally to create loose texture versus crisp curls.

·       Do not be precise with sections, work randomly - the smaller the section, the more intense the curl, go for larger sections to create softer movement.


Wrap and Twist Technique

·       Pick up section and spray with Redken iron shape 11 and comb through.

·       Using a Sam Villa Artist Series 2-in-1 Marcel Iron & Wand, season hair with a pass of heat to break up the bonds.

·       Working with the barrel on the top and blade underneath, direct hair back and away, wrap a half coil, twist underneath until the ends and release so hair slips out and cools.  The wrap should start about 1.5 to 2 inches from the head and the ends should be left out.  Beach waves tend to sit midshaft.


Beachy Wave Comb Out

·       Take head forward and shake it out, then spray Redken wax blast 10 to add texture and a shattered effect on the ends…this makes hair look like it was cut with a razor.

·       Spray hands with Redken fashion work 12 and work through hair to finish waves with the perfect amount of hold with ultimate flexibility.


“The comb out is critical for beachy waves because you want to create a small sense of movement and volume with an organic finish…so don’t overwork it,” adds Villa.

Take a peek at all of the tips and beautiful tools Sam has created for artists. For even more hair care and styling tricks, be sure to stalk Sam Villa Professional on Bangstyle and check out all of his tools in the Bangstyle Store!