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Over the past few years, Hanifa has grown a dedicated following. Celebrities like Beyonce, Gabrielle Union and Sarah Jessica Parker have all been spotted in the designs and they have been featured in publications like Vogue, Essence, The Cut, In Style, Elle and The New York Times. Their designs focus on the silhouette and showing off the feminine shape, which is where the appeal continues to grow.


When shooting their latest collection, Jada Jenkins, Sam Villa Ambassador, Mizani Artist and L'amour de Rose Salon Owner @jadajenkinsco was in charge of creating the hair. The creative director wanted long wavy hair and the designer is really big on lived-in hair. So, I wanted to create something that would have you wondering if you were looking at the model’s natural texture type or if the hair was manipulated for the look,” explains Jenkins. Keep reading to see more of the collection and hear about the details behind the looks.



One of the models had a unit/wig, one had extension clip-ins and the other had sewn in pieces. Jenkins choose the different methods based on the timing, texture types, length of hair needed and access to the units and wefts - 26", 28" and 30". “I applied Mizani Foam Wrap on all the extensions to help build the natural texture. Once that was dry, I went in with my Sam Villa Pro Results Double-Waver to continue that lived-in look using diagonal parting for a softer look. At the roots and ends, I used a Sam Villa Signature Series Sleekr Professional Straightening Iron to make sure hair looked as natural as possible. Sleek but not too sleek,” she adds.

For touchups, Jenkins used a Sam Villa Pro Results Cordless Flat Iron, the compact size, cordless action and 45 minutes of charge time makes it perfect for that last-minute finessing on set.


Products to Get The Looks:

Mizani Foam Wrap

Sam Villa Signature Series Sleekr Professional Straightening Iron

Sam Villa Pro Results Double-Waver


Sam Villa Pro Results Cordless Flat Iron



Credits: Hair/Jada Jenkins; Photographer/Lo Garcia; Makeup/Liz Oyeneyin; Model/Patricia; Brand/Clothing: Hanifa 


To learn more from the Sam Villa Team, check out FREE Facebook Live classes and YouTube tutorials.  The complete catalogue of customizable education for salons, shows and events, including Thrive On, is available here.