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Maybe it's the twinkle lights, the tinsel or the wrapping paper, but in addition to adding shimmer to every element of your home, there is something so natural about adding shine to your style during the holidays. This season, from creating a lit-from-within glow with fresh highlights to ensuring a glossy finish with the help of Wella Professionals Shinefinity, is all about dialing up the dazzle.

How to add shine to your style

The holidays may come and go quickly, but your shine doesn’t need to be fleeting. By adding a targeted salon service and picking up a few key products, you can keep the shine going well into the new year.

Create flawless color and impeccable shine with Wella Professionals Shinefinity

A Wella Professionals Shinefinity (or gloss as it's commonly known) is a demi-permanent hair color service that perfects your tone will imparting a high-shine finish. This treatment is the ideal complement to any highlight, balayage or even grey coverage appointment to balance your shade, correct unwanted tones, refresh your ends or simply add a glossy finish. Even if you don’t usually color your hair, Wella Professionals Shinefinity in Clear is the perfect add-on to enhance natural hair color and deliver gorgeous, low-maintenance results.


This zero lift, zero damage service has become a client favorite for the ability to create shine you can feel. This treatment is ideal for the ingredient-conscious client, free of ammonia, silicones, alcohols, direct dyes, and animal-derived ingredients. The gentle acidic formula ensures hair is conditioned while the pH of the hair never drops below 6.5 for optimal true-to-tone color results. Available in new Signature Natural shades, Wella Professionals Shinefinity can help create gorgeous natural tones from neutral creamy blonde to sun-kissed sombre brunette.

Add a dose of bonding with Wella Professionals ColorMotion+

Treat yourself to the gift of strong, healthy, color-treated hair with Wella Professionals ColorMotion+. This range is the ideal formula to use following your Wella Professionals Shinefinity. With up to 8 weeks of color protection, this range includes WellaPlex bonding agent to rebuild bonds from the inside out to strengthen hair and ensure vibrant shine. With pre and post-color salon care and a robust range of home care products, ColorMotion+ is a must-have this holiday season.

Salon Treatments:

Wella Professionals Marula Oil Blend Scalp Primer can be applied before your color service to help protect sensitive scalps from irritation without impacting the results of your color. 

Wella Professionals Marula Oil Blend Scalp Primer ($20.50).


Wella Professionals ColorMotion+ Pre-Color Treatment is ideal to prep porous hair to smooth the surface and add shine for even color results. 

Wella Professionals ColorMotion+ Pre-Color Treatment ($71.30)

Home Care:

Utilize Wella Professionals ColorMotion+ to ensure color longevity and strong, healthy hair.

Wella Professionals ColorMotion+ Shampoo and Conditioner are ideal for regular use while Structure+ Mask can be used on a weekly basis to improve the health of your hair, leading to better manageability and beautiful looking and feeling styles.

Wella Professionals ColorMotion+ Shampoo ($25.00), Wella Professionals ColorMotion+ Conditioner ($25.00), Wella Professionals ColorMotion+ Structure+ Mask ($25.00).


Create a polished finish with Wella Professionals Oil Reflections

After achieving and maintaining a beautiful shine, Wella Professionals Oil Reflections can be utilized to maintain the hair's health and impart a polished finish. After cleansing with ColorMotion+ Shampoo and Conditioner, apply Wella Professionals Oil Reflections Luminous Smoothing Oil into mid-lengths and ends. This can be used on styled hair to ensure a smooth, shiny finish or on natural hair to reshape texture and enhance your Shinefinity. *Wella Professionals Oil Reflections Light Luminous Reflective Oil can also be used on fine to normal hair to enhance your shade.


Wella Professionals Oil Reflections Luminous Smoothing Oil ($45.30)Wella Professionals Oil Reflections Light Luminous Reflective Oil ($45.30). 


Get to know Wella Professionals Shinefinity

Wella Professionals Shinefinity is a glossing treatment that improves tone while creating a shine you can feel. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity:

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension or correct color.