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You might think that most hair damage is caused by the summer sun, but winter weather can be just as harsh. This time of year can bring an increase in frizz and a decrease in shine, leading to lackluster hair color. Blame the mix of cold temps and indoor heating. Instead of giving in to a season of less than stellar hair, start updating your winter hair care routine now. 

How To Protect Your Hair Color This Winter

Winter is harsh on your strands because cold, dry air causes the hair's cuticle layer to open. Add indoor heating, which drains the hair of moisture, and you've got a dry, frizzy disaster on your hands. Luckily, you can do a few things to combat this and improve the look and feel of your hair color.  

1. Start Masking Immediately

Adding a mask to your hair routine is an easy upgrade with countless benefits. Not only does this add luxury to your wash routine, but with the right formula, you can also add moisture, strength, and color retention. Case in point: Wella Professionals ColorMotion+ Structure+ Mask. With the same bond structuring agent as WellaPlex, this mask helps reconstruct the inner hair bonds to create stronger, shiner, more resilient hair with up to 8 weeks of color protection.

Wella Professionals ColorMotion+ Structure+ Mask ($25)


2. Invest in Salon Treatments

A gloss treatment every 6-8 weeks can improve the condition and shine while perfecting your hair color. Wella Professionals Shinefinity Glaze is a cult-favorite salon treatment that applies a demi-permanent hair color to specific areas or globally to improve your shade and shine. It is a clean, zero-damage, no-lift formula to promote high shine and low-maintenance upkeep. If you're looking for a natural finish, the new Wella Professionals Signature Naturals Shinefinity Glaze shades will provide a neutral tone with a lit-from-within glow. Check out a few of our favorite Signature Naturals shades here

3. Upgrade Your At-Home Color Care 

While outside elements play a role in the longevity and brilliance of your hair color, so does your daily care routine. Wella Professionals ColorMotion+ Shampoo and Conditioner offer color protection and vibrant shine while promoting stronger hair. This is due to the inclusion of WellaPlex+ in each formula, which safeguards color by adding bond-building technology to strengthen the hair and reconstruct bonds.  

Wella Professionals ColorMotion+ Shampoo ($25)Wella Professionals ColorMotion+ Conditioner ($25)