D2d374505aea1ce8840e blonde wella

Summer is the time of year where hair trends naturally tend to go lighter, whether from exposure to the sun or the addition of highlights. We see everything from brilliant blonde to sun kissed brunette and learning how to refresh your blonde tone during these months is key to a season full of style. Below we’re detailing why we love Wella Professionals Shinefinity to enhance your summer tone, how to repair your hair with Wella Professionals ULTIMATE REPAIR and extend your color with Wella Professionals Brilliance!

Blonde Hair Care

Assess Your Shade

Based on tone and lifestyle, certain shades of blonde might need more maintenance than others. After determining whether you need brightening, toning, or both, you can determine the right products for your desired result.


If your hair has developed brassy or yellow tones, a glaze treatment can help neutralize and enhance your shade. Wella Professionals Shinefinity offers a range of options in different shades to address specific color concerns. Choose a Shinefinity shade that matches your desired blonde tone, and experience up to 250% shinier hair.



The change in season can easily cause a hair color to become dull. If your blonde feels lackluster, chat with your stylist about refreshing your shade with help from Wella Professionals Blonde Recharge Color Refreshing Shampoo and Conditioner. This line enhancines either cool or warm blonde tones with a hint of color that instantly combats brass.


Wella Professionals Blonde Recharge Color Refreshing Shampoo ($18.70), Wella Professionals Blonde Recharge Color Refreshing Conditioner ($19.90).

Protect Your Tone

Once you’ve achieved your color, protect your refreshed blonde hair from sun damage by minimizing sun exposure and using haircare products to prolong the life of your color. Color-safe and hydrating hair products, like Wella Professionals Brilliance Vibrant Color Shampoo and Conditioner, maintain and enhance the vibrancy and health of your blonde locks throughout the summer and provide up to 7 weeks of color protection*. *With regular use of Brilliance Shampoo.

Wella Professionals Brilliance Color Protection Shampoo ($19.00), Wella Professionals Brilliance Vibrant Color Conditioner ($19.00).


Protect your color even further by instantly repairing strands with Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue. A luxurious leave-in that repairs hair damage in just 90 seconds* for hair that is visibly transformed in just one use for 99% less breakage**, 12x smoother***, and legendary shine that lasts up to four washes. * When using ULTIMATE REPAIR Step 3 ** When using ULTIMATE REPAIR Step 3. Instrumental test versus non-conditioning shampoo. *** Vs. non-conditioning shampoo.

Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($95.00).


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals Shinefinity is a glossing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity:

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi