7bdcd02351106c0416c0 repair

Anytime you Google, Instagram, or TikTok search for the latest in hair and beauty, hair repair is right up there with the latest color trends — and we’re here for it! We’ve finally reached a time where clients understand that the key to achieving the color they want and keeping it that way comes down to how we treat our hair between appointments.

To keep up with the latest Cowgirl Copper, Cinnamon Brunette or simply add brilliance to your natural hair color, there are a few tricks of the trade you’ll need to lean on — namely Wella Professionals Shinefinity and ULTIMATE REPAIR. Curious about these two powerhouses? We’ll discuss the details below.

What Goes Into Color Upkeep

We see it, we want it, we then get annoyed when it fades in just a few weeks — it’s a hairstylist’s story as old as time. Unless you’re born with a hair color you love, you’ll need to invest (at least a little bit of) time and energy into the upkeep of your shade. Lucky for you, with the latest innovations from Wella Professionals, we’re keeping it simple.

For Starters

Find a Wella Professionals Shinefinity Shade that you can ask for each time you visit the salon. We’re not talking when you go for your Koleston Perfect root touch-up or bi-yearly balayage appointment — we mean when you go to the salon for blowouts, trims, or for a Shinefinity service on its own. By adding regularly scheduled Shinefinity treatments, you can easily keep your tone and notice a Shine You Can Feel while also adding up to 250% shiner hair*, up to 50% smoother hair**, and up to 50% softer hair**.  Not to mention, Shinefinity regulates the pH of your hair for balanced color results for up to 6 weeks.

If you don't normally dye your hair, Wella Professionals Shinefinity Clear now available in a new XL (1L) size, can be applied to any hair color to add shine, and aid in smoothness and softness. 

Next, Let’s Talk About Care

By investing in solid care products, you’ll find your color lasts longer and feels better. This is ideal not only for styling but also to show off your color in its best light. When damage is repaired and the pH balance is looked after, the cuticle falls in a more closed position, meaning you’ll notice even more shine. To get the most out of your style, cleanse the hair with Wella Professionals ULTIMATE REPAIR Shampoo & Conditioner. This daily shampoo and conditioner contains Metal Purifier technology to help remove impurities within the hair that cause damage to rebuild the hair from the inside out. Over time, this encourages better color and manageability.



Wella Professionals ULTIMATE REPAIR Shampoo ($25.00) and Wella Professionals Ultimate Repair Conditioner ($25.00).

Finally, Styling…

It-girl Sofia Richie-Grainge knows this trick well — use a treatment to get the style you’re after. We love swapping a blowout for a sleek bun any day of the week. Not only is it a quick and effortless style, but it cuts down on heat damage and allows you to get creative with your stylers. To repair damaged hair and create a sleek look, prep freshly washed hair with Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue, comb through and pull into a low bun. Miracle Hair Rescue repairs hair damage in 90 seconds***for 99% less breakage****and 12x smoother*****hair. 

Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00)


*versus untreated bleached hair

**Instrumental testing vs. our regular demi

*** When using ULTIMATE REPAIR Miracle Hair Rescue

**** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo

***** Vs. non-conditioning shampoo.


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glossing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi