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We are thrilled to partner once again with the Professional Beauty Association (PBA) to promote all of the talented artists who are finalists for the 2018 NAHAs (North American Hairstyling Awards), the most prestigious hair and beauty award in the country. In this feature, get to know more about this year's Haircolor Finalist – Luis Gonzalez.

Through his images, Luis aims to tell a story. Through his color, he creates a palette that challenges the norms and brings fantasy color into the limelight for a warm embrace. The finished result is an undeniable beauty. Follow along as we get to know more about Luis and his amazing art.

What is your favorite aspect about haircolor?

Hair Color is where people get to express their inner self.  My favorite part of being a Hair Colorist is that every single guest that I work with has a unique style. Through the art of Customized Color we are able to enhance their natural beauty. 

What was the inspiration behind this collection?

I have always been extremely inspired by the Beauty in Women.  I wanted to create a collection that was hyper-feminine, working with classic haircuts mixing them with extremely vibrant colors. 

What was your biggest challenge?

The creative process as a whole is my favorite part as well as the most challenging.  As an editorial Colorist, ensuring that everything about each image tells the specific story, from the wardrobe, makeup and style is key. It is very important for everything to be very cohesive.   

How did you ensure the colors came out as you envisioned?

From day one of the planning processes, I begin to swatch out possible colors and tones that I want to use.  Making sure to test out and plan out any colors that you envision so that the day of there are no scary surprises!

Are you predicting any color trends?

Honestly, I think we are in a time were specific trends in Color are becoming more and more customized for the specific person wearing them! Just as in fashion people are wearing colors that complement their skin tone and eye color.

Tell us a little more about you, as an artist.

As an Artist, I am extremely passionate. I love CREATING. Creating Art through Hair and Beauty gives me so much joy, I love being able to see an image and knowing how much work goes into creating it. 

How do you Vegas?

First I begin with a glass of bubbly! I love to catch a show or a concert! Shopping during the day, Dinners in the evening! Party all night long!

Salty or sweet?

Sweet! I have the most extreme sweet tooth!

What did you learn about yourself through creating this collection?

I learned that you can do anything you put your mind to.

 If you won the lotto (or slot machine) tomorrow, what would you do?

First I would celebrate with a new pair of shoes! Then, I would take a few months to travel through Spain alongside my husband Jorge.

Looking for inspiration? Be sure check out all the NAHA finalists here!