We put our hair through a lot. Despite advances in hair coloring and processing technology that work to protect strands, excessive heat styling, consistent coloring, and frequent chemical processing all put stress on your hair. Over time, this can lead to brittle, weak strands, breakage, split ends, and damage.
Brittle hair—which is typically rough to the touch and very susceptible to breaking when stretched or pulled—isn’t just caused by over-processing and heat styling. It can also be the result of poor nutrition, hypothyroidism, hormone changes, biotin deficiency, and even the weather. Regardless of what’s causing it, however, brittle hair is not ideal. It tends to be rough, dry, dull, and frizzy and, in severe cases, it can even lead to excessive breakage and hair loss.
So, how do you fix brittle hair? The answer is focusing on nourishing and replenishing your hair’s strength from the inside out. And to do that, you need the right products in your hairstyling arsenal.
Enter Redken’s new Extreme Bleach Recovery system. Specifically formulated for bleached or lightened hair, the Extreme Bleach Recovery system comprises a shampoo, lamellar water, and Cica cream. The newest additions to Redken’s beloved line of Extreme strengthening products, these products work in tandem to restore and replenish hair that’s over-stressed as a result of lightening, highlighting, or excessive heat styling. Like all of the Extreme line’s products, the Extreme Bleach Recovery system is founded in protein science and is designed to strengthen strands and add noticeable shine and softness in as little as one use.
For everyday, at-home use, the Extreme Bleach Recovery Shampoo has a nourishing, fortifying formula that’s safe for even ultra-sensitive strands. Use it at home between lightening services to help soften and repair hair, leaving it supple, shiny, and healthier than ever.
If your hair needs a little extra love, the Extreme Bleach Recovery Lamellar Water is like a liquid bandage for seriously stressed strands. Brittle hair is the result of low hair porosity; Extreme Bleach Recovery Lamellar Water, which contains the popular reparative skincare ingredient Cica, instantly penetrates deep into the hair cuticle and fills porosity. This leaves your hair softer, less prone to tangles, and much more manageable. The Lamellar Water is approved for use on all hair types; to use, simply wring out freshly shampooed hair (the Lamellar Water is most effective following Extreme Bleach Recovery Shampoo) and apply one to four doses of Extreme Bleach Recovery Lamellar Water on the mid-lengths to ends of the hair. Work into a light lather and then rinse out.
The last tool in your at-home hair recovery toolkit is the Extreme Bleach Recovery Cica Cream. This leave-in treatment offers intensive hydration and nourishment that penetrates deep into the hair cuticle to strengthen from the inside out. Cica cream, also known as “tiger grass,” is an herb that’s been used in anti-aging skin care treatments for centuries. Derived from Centella Asiatica and other powerful ingredients, Cica cream acts like a shield in skincare products, protecting the skin’s natural moisture barrier from external factors that lead to aging, like pollution and dirt. Thanks to its effective anti-aging properties, Cica cream is taking off in the world of skincare.
So, how does it work for your hair? Just as it creates a shield for the skin, Cica cream also works to create a protective barrier around the hair shaft, helping to prevent damage and restore hair’s strength. Used between lightening treatments, the Extreme Bleach Recovery Cica Cream promotes intensive nourishment and reduces the appearance of split ends and other visible signs of brittle, damaged hair. To use, apply throughout damp hair following Extreme Bleach Recovery Shampoo and Lamellar Water and leave in to experience the full, powerful healing effects.
