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Blonde is such a complex tone as is with the ability to take on warm, cool or neutral finishes. Once blonde is achieved, the palette is prepped to go down any path you choose and this season we’re seeing the addition of subtle fashion shades like a hint of pink or peach, or a dash of purple become more popular than ever. If you’re looking to add a hint of color to your blonde, read on to see how this can be accomplished with Wella Professionals!

How To Prep Your Blonde

Adding hints of pastel tones can be created on any hair color, it all comes down to how you prep the hair. For pastels specifically, the color performs best when hair is lifted to a very light level — think level 10. This allows any color you place on it after to show up true-to-tone. This is why it is best to rely on Wella Professionals Blondorplex to pre-lighten the hair. With a bond builder built into the formula, you’re able to achieve up to 9 levels of lift and 97% less breakage. Additionally, with anti-yellow molecules, it combats discoloration as you lift to reveal a neutral base to apply your shade to.

Choose The Right Toner

After achieving the desired lift, using toners that are designed to create the pastel shade you’re looking for with long-lasting color is key.

Wella Professionals Blondor Toners

Wella Professionals Blondor Toners are ideal because they deliver reliable, true-to-tone results with non-progressive color, meaning they won’t over-deposit. And with 7 intermixable shades plus a Brass Kicker to neutralize underlying pigments, you’re able to achieve the perfect blonde or add the slightest hint of color to your shade.


Wella Professionals Color Touch

If you are looking for additional color, consider pairing your prepped blonde with Wella Professionals Color Touch demi-permanent hair color for vibrant toning in just 15 minutes that last up to 24 washes.


Wella Professionals Koleston Perfect

Additionally, Wella Professionals Koleston Perfect permanent color for ultra-precision color technology with Metal Purifier ME+ dye technology for true-to-tone color and protection from damage. to help prevent damage with a long-lasting finish. For a highlighted look without the use of a lightener, Wella Professionals Koleston Perfect Special Blonde collection is ideal for high-lift services with he ability to lift up to 5 levels in a range of gorgeous blonde shades of all levels. From warm to cool, neutral — Koleston Perfect can be used in foils to create a highlighted look or globally to lighten the entire head. With 100% grey coverage, this is also the ideal option for blonde clients looking to cover or blend greys.


Wella Professionals Shinefinity

If you want an even more sheer wash of color, Wella Professionals Shinefinity is the ideal match for a zero lift, zero damage finish with true-to-tone results and up to 250% shiner hair* for up to 6 weeks. *versus untreated bleached hair As a fan favorite, Shinefinity is ideal to add a touch of shine to any service — haircut, blowout, touch-up, or refresh.


Product Recommendations:

Blonde hair needs a little extra TLC when it comes to upkeep especially when you add a touch of color to your tone. Pair your new shade with Wella Professionals ULTIMATE REPAIR Shampoo, Conditioner, and Miracle Hair Rescue to repair damage in 90 seconds for hair that is visibly transformed in just one use. This will lead to instant repair with 99% less breakage*, 12x smoother, and a shine that lasts up to four washes**.

*Instrumental test versus non-conditioning shampoo **When using Ultimate Repair Shampoo, Conditioner, and Miracle Hair Rescue.



Wella Professionals ULTIMATE REPAIR Shampoo ($25.00)Wella Professionals Ultimate Repair Conditioner ($25.00), and Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glossing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi