For salons, consistency matters. The color you trust, the shades you reach for daily, and the results your clients expect all play a role in how smoothly your business runs. That’s why when a brand makes a change(especially on pricing) it should feel purposeful, thoughtful, and supportive of the way stylists actually work. With Koleston Perfect, that means keeping the same trusted formula behind the chair—while making the price per tube more accessible for everyday salon use.
New Updates To Wella Professionals Koleston Perfect Pricing
Now available at $9.95 per tube when purchasing six or more—exclusively at CosmoProf.
Wella Professionals is introducing a new pricing structure for Koleston Perfect permanent hair color, available exclusively at CosmoProf, in stores and online. When stylists purchase six or more tubes, Koleston Perfect will now be offered at $9.95 per tube¹. It’s a practical update designed to support salons in a meaningful way, without changing the product you rely on behind the chair.
With this update, salons can continue to deliver up to 100% grey coverage using the same trusted formula, now at a new, more accessible price point.
Why This Update Matters
Koleston Perfect is used daily in salons across the country. From grey coverage and color balancing to dimensional color and full transformations, it’s a permanent color line that supports creativity, reliability, and consistent results. This pricing update reflects an understanding of how salons actually operate—where purchasing color in multiple units is already part of daily life. At $9.95 per tube when buying six or more, the update supports how salons already stock color–making it easier to keep essential shades on hand without changing ordering habits
By offering a new price when buying six or more tubes, Wella Professionals is helping salons plan more confidently. It allows you to keep core shades stocked, support a full book of color services, and make inventory decisions that feel sustainable over time. The new pricing allows salons to better manage, plan inventory with confidence, and support all color services without compromising quality
The Formula Stays Exactly the Same
What’s important to know is that nothing about Koleston Perfect itself is changing. The performance, technology, and shade range remain exactly as you know them.
More to Love About Koleston Perfect
Koleston Perfect delivers ultra-precise color results, with even, balanced color from root-to-tip thanks to Ultra-Precision Color Technology. With 100+ unique shades, it offers the flexibility professionals need—along with up to 100% grey coverage for the rich, healthy-looking results clients expect.
Koleston Perfect is also designed to support healthy-looking hair with its integrated Metal Purifier that encapsulates and removes metals found in hair, helping avoid free radical formation and creating a controlled environment outside and inside the hair for optimal color deposit and bond protection. Because of this built-in technology, no additional pre-treatment is needed to neutralize metal when coloring with Koleston Perfect.
In addition, Koleston Perfect combines Metal Purifier technology with ME+ Dye Technology —making it the first and only professional permanent color to do so. This helps reduce the risk of developing a new allergy to hair color while delivering uncompromised color performance².
Designed for The Salon
It’s a color line designed to work as hard as you do across a wide range of service types. Beyond performance, Koleston Perfect’s value is also in how seamlessly it fits into the salon. You can expect:
- Effortless application: The color spreads evenly through mid-lengths and ends when formulas are mixed properly, supporting controlled, precise application.
- Easy rinsing: Koleston Perfect rinses easily, helping save water and time during services. Proper emulsification also helps reduce skin staining.
- Versatile service options: A true salon essential, Koleston Perfect supports grey coverage, color balancing, glossing, toning, and no-bleach services. Special Blonde shades can achieve up to five levels of lift and tone in one step³.
A Conscious Approach to Color & Collaboration
Koleston Perfect reflects Wella Professionals ongoing commitment to responsible formulation. The line is dermatologically tested⁴, vegan⁵, and globally committed to no animal testing. Wella Company is also a member of the International Collaboration on Cosmetics Safety, reinforcing its dedication to professional standards and consumer trust.
For more than 140 years, Wella Professionals has been focused on innovation and collaboration with the professional community. This updated Koleston Perfect pricing is another step in that partnership—one that supports your creativity, strengthens your business, and helps you deliver exceptional results every single day. Remaining the color you know and trust, Koleston Perfect’s new $9.95 per-tube pricing is ultimately designed with today’s salon realities in mind.
¹New price of $9.95 per tube when you purchase six or more. Exclusions apply. See your Salon Business Consultant for details.
² For people not allergic to hair colorants. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an allergy alert test 48 h before each coloration. Strictly follow safety instructions and consult www.wella.com/kolestonperfect. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand.
³ With Special Blonde.
⁴ Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.
⁵ Excluding Special Blonde.
