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From skincare to haircare — we’ve seen ultra-glossy finishes everywhere from the runway to IRL and this trend isn’t slowing down anytime soon. If you need proof, Liquid hair was one of the top trends last season and continues to make rounds as we enter the summer and fall seasons. If adding shine to your hair has been on your to-do list, we’re offering up a few simple swaps that will get you there in no time.

The Top Tips to Add Shine to Your Hair Color

Lighten Up

Whether you’re keen on the latest Scandinavian Hairline trend, want a Money Piece, or simply want to add a glowy finish to your look with Babylights — brightening your look with the help of Wella Professionals BlondorPlex is the way to go. Highlights can be placed directly around the hairline or scattered throughout the head to enhance lightness where you need it most. For best results, opt for only two to three shades lighter than your starting level and always follow with Wella Professionals Shinefinity.

Add A Touch of Shine With Shinefinity

From highlights to balayage, babylights, or a global color — glossing services have become one of the top ways to enhance your shade. And with Wella Professionals Shinefinity, you can look forward to flawless color results with ZERO lift and ZERO damage for true-to-tone results for up to 6 weeks. Enjoy up to 250% shinier hair* and up to 50% smoother and softer hair with this clean formula featuring balanced pH technology. *Versus untreated bleached hair. **Instrumental testing vs. our regular demi.

Increase Shine Without Changing Your Tone

The reason why shiny hair is getting so popular is the same reason why clients are prioritizing skincare over makeup — it represents health. To add a healthy glow to your shade (whatever tone it may be) opt for one of the top salon treatments — Shinefinity in Clear. By adding this service to your style you can easily refresh your look with up to 250% shinier hair. Not to mention, it’s a quick and easy add-on service whether you’re headed to the salon for a haircut or blow-dry.

Repair Hair for Long-Lasting Shine


While upgrading your hair color is the best way to add shine to your look, continued hair care is the best way to keep it. Whether you’re dealing with damage from color, heat styling, or daily stressors, adding targeted products to repair the hair is essential. This is why Wella Professionals Ambassador Zach Mesquit @thezachmesquit swears by Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue for his clients! It adds a luxurious element to your routine while repairing hair damage in just 90 seconds. This leave-on spray is easy to apply and after a single use, you’ll notice 99% less breakage*, 12x smoother, and a stellar shine that lasts up to four washes**.* Instrumental test versus non-conditioning shampoo **When using Ultimate Repair Shampoo, Conditioner, and Miracle Hair Rescue.

Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glossing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi