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As the holiday season approaches, it's time to indulge in some self-care, and what better way to treat yourself than by giving your hair the gift of repair? Wella Professionals ULTIMATE REPAIR Line is the must-have on everyone’s lists this season. As an absolute game-changer when it comes to hair care, this range offers a well-rounded solution to repair and restore damaged hair instantly.

The Secret Behind Ultimate Repair

This line is specially crafted to address the needs of damaged and stressed hair by utilizing advanced technology and innovative ingredients to achieve optimal results. Formulated with AHA to rebuild bonds inside and Omega-9 to replenish the hair outside, ULTIMATE REPAIR will repair, and add strength and smoothness in seconds, 90 to be exact.

This powerful blend of ingredients works at a molecular level to repair and reconstruct the hair's fiber, effectively reversing damage caused by heat styling, environmental stressors, and chemical treatments. The result? Silky, smooth, and healthier-looking locks that exude vitality.

Care for Damaged Hair

The Ultimate Repair Line comprises a range of products designed to provide a comprehensive approach to hair repair. Pick from ULTIMATE REPAIR Shampoo, Conditioner, or Miracle Hair Rescue, each product in the line plays an essential role in restoring your hair's strength, shine, and manageability.


Wella Professionals ULTIMATE REPAIR Shampoo ($25.00)Wella Professionals Ultimate Repair Conditioner ($25.00), and Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).


Get To Know The Products:

ULTIMATE REPAIR Shampoo: This formula, gently cleanses the hair while fortifying the inner structure. Infused with nourishing ingredients, it will prepare the hair for the next steps in your repair routine.

ULTIMATE REPAIR Conditioner: Deeply moisturizing, this formula detangles and enhances your hair to provide visible repair to damaged hair to reveal shiny, smooth results.

ULTIMATE REPAIR Miracle Hair Rescue: Ask anyone, if there is one product no one can live without it’s Miracle Hair Rescue. This luxury hair treatment reverses hair damage in 90 seconds thanks to Alpha-Hydroxy Acid (AHA) and Omega-9. In addition to detangling hair and strengthening and smoothing, this spray-on formula rebuilds the hair from the inside and out leading to transformative results after just one use.

The Details:

  • 12x smoother hair in only 90 seconds*
  • 99% less breakage*
  • Legendary shine that lasts up to four washes**
  • Strong detangling power***

    * When using ULTIMATE REPAIR Miracle Hair Rescue, ** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo, *** Vs. non-conditioning shampoo.


Why Choose Wella Professionals Ultimate Repair Line?

With proven results, the Ultimate Repair Line is backed by extensive research, with the results to match. Stylists and clients report significant improvements in the overall health and appearance of their hair after regular use. In addition to being effective, ULTIMATE REPAIR is perfect for all hair types and levels of damage. Whether you have fine, fragile strands or thick, coarse hair, ULTIMATE REPAIR is ideal. Say goodbye to damaged, lackluster locks and embrace the joy of repaired, radiant hair, this holiday season, give the gift of great hair with Wella Professionals ULTIMATE REPAIR. It’s not just a treat for your hair—it's a perfect reason to indulge in a little self-care.


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glazing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes, Signature Naturals collection and the new Wella Professionals Shinefinity Flash Glaze shades are essential to use after any lightening service to create a bright blonde finish in just 5 minutes.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi