Hottest Stories
Why Hair Color Fades — And How to Make It Last LongerLearn why color fades over time and how ULTIMATE COLOR helps maintain vibrancy, shine, and a fresh salon finish for longer.
Minimalism is having a precision moment—and nails are leading the charge. After seasons of long lengths, bold shapes, and maximalist designs, Spring 2026 bel...
From cherry red to milky white, these are the timeless nail colors that never go out of style. Consider this your definitive guide to classic manicure shades...
At Milan Fashion Week, inside the storied halls of the Biblioteca Nazionale Braidense, GIADA presented a Fall/Winter 2026 collection rooted in purity, restra...
March 03 2026 / Redken
Raise Your Blonde IQ: The Smartest Way Pros Are Lightening This SeasonBlonding has evolved—and so has the way pros think about lift. This season, the smartest way to blonde isn’t about pushing harder or faster. It’s about creat...
January 29 2026 / Redken
Glossy, Healthy Hair Is Quiet LuxuryFor years, luxury hair was defined by length, color, or how perfectly styled it looked. But this year’s real status symbol is shine. The kind of glossy, ligh...
January 21 2026 / Redken
Winter Blonde Forecast: The Tones Everyone Is Asking ForEvery season has its own version of blonde. Warmer months are all about sunlit balayage and beachy ends. But, winter demands something different—shades that ...
January 17 2026 / Redken
Be Your Best Brunette: Tips & Tricks for Brown ShadesThere’s a reason brunettes wear so well. Brown hair holds dimension naturally, which means it doesn’t need frequent lightening to feel elevated. Instead, the...
January 11 2026 / Redken
How to Start the New Year With Your Glossiest Hair YetThe New Year brings with it the irresistible urge to reset. From new routines to new energy, and usually for hair that feels as refreshed as your mindset. Af...
December 28 2025 / Redken
Winter Hair Color Tips for Every ShadeFrom the change in light to the cold in the air—everything from your wardrobe choices to your makeup preferences changes during the winter season because sud...
December 24 2025 / Redken
Your Most Creative Season Yet: A Pro’s Guide to Growth and InspirationCreativity in the salon happens when you least expect it. It comes quietly—between clients, in the details when you update a formula, or in the confidence yo...
December 18 2025 / Redken
The Top Ways To Prep for Party SeasonFrom glossy blowouts to color refreshes, here’s how to get your hair holiday-ready—before the festivities begin. Once fall hits, the holiday season seems to ...
December 05 2025 / Redken
Your Shortcut to High Shine HairIf high-shine, healthy-looking hair feels like the ultimate luxury, you’re not alone. Between color services, styling, and seasonal stressors, it’s easy for ...