Hottest Stories
Why Hair Color Fades — And How to Make It Last LongerLearn why color fades over time and how ULTIMATE COLOR helps maintain vibrancy, shine, and a fresh salon finish for longer.
Minimalism is having a precision moment—and nails are leading the charge. After seasons of long lengths, bold shapes, and maximalist designs, Spring 2026 bel...
From cherry red to milky white, these are the timeless nail colors that never go out of style. Consider this your definitive guide to classic manicure shades...
At Milan Fashion Week, inside the storied halls of the Biblioteca Nazionale Braidense, GIADA presented a Fall/Winter 2026 collection rooted in purity, restra...
November 30 2025 / Redken
Jessi Ngatikaura Trades Her Signature Brunette for “MomTok Blonde” — See the TransformationThe Secret Lives of Mormon Wives star Jessi Ngatikaura is ushering in a new season—and a new blonde era. The reality star, known for her deep brunette hair, ...
November 27 2025 / Redken
How to Get Effortlessly Party-Ready Hair This Holiday SeasonThere’s a particular kind of chaos that only December can bring: group chats buzzing, outfits piling up over a chair, a diary full of work drinks, winter wed...
November 16 2025 / Redken
The Blondes Edit: How to Wear Bright Hair into Fall & WinterKeep your blonde bright through fall and winter with Redken’s expert-approved routine. Discover how to transition your tone with Shades EQ Gloss, achieve Sab...
November 01 2025 / Redken
Reverse Balayage: The Color Technique Everyone Should Know This FallAs the seasons shift, so do our style choices—and nothing says “fall refresh” quite like a new hair color. If you’ve been living in bright blonde balayage al...
October 27 2025 / Redken
Red Hair Tones Ruling the SeasonRed hair is leading the color trends heading into winter 2026. Discover this season’s top red tones—from copper glow to auburn luxe—and learn how Redken Shad...
October 26 2025 / Redken
Styles We're Swooning Over from Fashion Week SS26A new season always refined the conversation around hairstyles. And right now, we’re in a fashion week haze, trying to keep up with the latest trends. A few ...
October 07 2025 / Redken
Refreshing Your Foils: Fall Blonding TechniquesAs the seasons change and summer fades into fall, it’s the perfect time for clients to refresh their blonde. Whether they’re coming in with grown-out highlig...
September 21 2025 / Redken
Finding the Right Heat Protection for Your HairIf there’s one step you should never skip before reaching for your blow dryer, flat iron, or curling wand, it’s heat protection. The truth is, heat styling w...
September 20 2025 / Redken
Fall's Top Haircut Trends to Put on Your RadarDiscover the top haircut trends for fall 2025 — from chic bobs to effortless midis and movement-filled long layers. Plus, pro styling tips and product recomm...