Hottest Stories
Almond Milk Nails: The Soft Summer Trend Everyone Will Be Wearing in 2025Move aside milky, glazed, and soap nails—there’s a new neutral on the rise. Meet Almond Milk Nails, a trend we first spotted on Georgia Rae's (@raelondonnail...
There’s just something about French beauty that the world can’t get enough of. It’s that effortless mix of polished and undone, a look that seems effortless ...
If you’ve been scrolling lately, you’ve probably noticed something… shifting. Alongside influencers mixing collagen peptides and clean protein shakes, a new ...
It started with the Instagram scroll. You know the one: Italian coastlines, sun-drenched cafés, strappy linen dresses—and the manicures that matched. From th...
June 20 2025 / Redken
Blonding Season Is Here: Must-Have Products for Strong, Bright Blonde HairSummer 2025 has officially ushered in blonding season, and this year we're seeing trends that champion depth, dimension, and healthy, high-shine hair. From s...
June 16 2025 / Redken
Sun Kissed Brunette Is The Top Trend of Summer 2025As the warmer months welcome in less layers and more time spent outside, many of us are always looking for ways to lighten up our hair color. However, trends...
June 15 2025 / Redken
Blondes & Brunettes — Why 9M Is A Standout ShadeIn the evolving world of hair color, there’s a growing demand for tones that feel modern, refined, and effortlessly natural. Enter Redken Shades EQ 9M, a mat...
June 11 2025 / Redken
Your Next Obsession: Uncensored Shine Ft. Redken Naked Gloss Lightweight Shine OilIf you’re someone who follows hair trends closely, you’ve likely noticed the resurgence of shine. Not just any shine — but that glossy, healthy, lit-from-wit...
June 10 2025 / Redken
Why Lowlights Are 2025's Hottest Summer TrendIt sounds counterintuitive, but here's the summer hair color secret you need to know—sometimes the key to looking brighter is going darker. While everyone's ...
May 30 2025 / Redken
Why Brondes Are Taking Over This SummerBlonde has long ruled the spotlight—especially during the summer months, while brunette has remained the go-to for polished finishes. But recently a new clas...
May 06 2025 / Redken
The Top Color Techniques for 2025Giving you the tips and tools to step up your color techniques in 2025! Redken offers a range of products and insight from expert educators to ensure you’re ...
April 20 2025 / Redken
Spring 2025 Hair Trends: The Styles We're Looking Forward ToSpring is in the air, and with it comes a fresh lineup of hair trends ready to define the season. As we shake off winter and step into longer days, the bigge...
April 06 2025 / Redken
Hair Color Is Moving Into Warmer Trend TerritoryAs the weather warms up so are the hair trends, and heading into Spring/Summer 2025 we’re seeing a new wave of red and copper color trends take over. This se...