Hottest Stories
The Messy Fringe Is Summer's Coolest Low-Maintenance Hair TrendThe messy fringe is summer's coolest low-maintenance hair trend, bringing soft texture and effortless movement to every haircut. Here's what defines the look...
Bleached hair faces its toughest season during summer, but a few smart habits can help keep strands soft, glossy, and healthy. From UV protection to bond-rep...
Prime Day 2026 is packed with beauty deals, but only a handful are truly worth the hype. From Olaplex haircare and EltaMD sunscreen to Laneige's cult-favorit...
From soft beachy plaits to sleek ponytail braids, this summer’s braid trends are all about texture, movement, and effortless polish. These chic braid ideas f...
July 06 2025 / Redken
Finding The Right Hair Color for Your HaircutWhen it comes to making a statement with your look, it’s all about the details. And in 2025, the biggest power move for standing out is combining a bold new ...
July 06 2025 / Redken
Copper Hair Color Is the #1 Trend for 2025—Here’s How to Wear ItThe seasons are shifting and as the sun starts to beat brighter, hair color trends are following suit with a new direction because as we head into summer 202...
June 28 2025 / Redken
The Short Haircut Trends We Expect to See EverywhereWhile long hair is still very much on-trend, mid and short haircuts have been piquing everyone’s interest as of late. With starlets like Zendaya and Hailey B...
June 26 2025 / Redken
How To Get Stronger, Healthier Hair This SummerIn 2025, the definition of hair strength is getting a glow-up. It’s no longer just about breakage resistance—it’s about resilience, shine, vibrancy, and a he...
June 22 2025 / Redken
Balayage Is Back—The New Era of EffortlessRemember balayage? That hair coloring technique everyone was obsessed with a few years back? Well it's making a major comeback for summer 2025—and, it's gott...
June 20 2025 / Redken
Blonding Season Is Here: Must-Have Products for Strong, Bright Blonde HairSummer 2025 has officially ushered in blonding season, and this year we're seeing trends that champion depth, dimension, and healthy, high-shine hair. From s...
June 16 2025 / Redken
Sun Kissed Brunette Is The Top Trend of Summer 2025As the warmer months welcome in less layers and more time spent outside, many of us are always looking for ways to lighten up our hair color. However, trends...
June 15 2025 / Redken
Blondes & Brunettes — Why 9M Is A Standout ShadeIn the evolving world of hair color, there’s a growing demand for tones that feel modern, refined, and effortlessly natural. Enter Redken Shades EQ 9M, a mat...
June 11 2025 / Redken
Your Next Obsession: Uncensored Shine Ft. Redken Naked Gloss Lightweight Shine OilIf you’re someone who follows hair trends closely, you’ve likely noticed the resurgence of shine. Not just any shine — but that glossy, healthy, lit-from-wit...