New Articles

Celebrating the vast history and influence that hair and beauty have had throughout the ages, Wella Company is partnering with the Musée des Arts Décoratifs ...

Ask anyone: Breaking a nail is no joke. Not only does it usually hurt (a lot), it causes your nail to constantly snag on things, such as your hair and clothe...

Whether looking for a stylish way to end the new year or a fresh way to start it, we've got a set of fresh hairstyles to pick from in 2023.

Vivid colours bring everyday shapes to life with a touch of exuberance and a romantic nature. The goal of this collection was to capture each look with its e...

Just when you thought there wouldn’t be another hybrid cut this year, “The Sachel,” the shag + “Rachel” has entered the limelight, further cementing the cult...

Each year we wait in anticipation for the Pantone Color of the Year. Because with its release comes fresh inspiration for design and beauty trends. Viva Mage...

From interior and fashion design to hair, makeup, and especially nails, minimalism is taking the cake as one of this year’s top trends. With the ability to d...

Let’s face it…sometimes our hair has it rough. It deals with a variety of outside factors on the daily; from blowouts to hot tools, chlorine, sun damage and ...

Clear nails are slated to be one of 2022’s top trends and it’s no wonder why—the “empty” space provides the perfect canvas for endless nail creativity. Check...