Trending
Hottest Stories
The Best Bangs to Try This FallLooking for the best bangs to try this fall? From curtain bangs and wispy fringe to bottleneck bangs, Birkin bangs, curly bangs, and bold baby bangs, discove...
5 Makeup Bag Essentials for a Quick Refresh When You’re Out All Day
Out all day and nowhere near your skincare routine? These five makeup bag essentials make it easy to refresh dry, shiny, tired-looking skin on the go, from a...
Nikki Lee on the No-Ammonia Permanent Color That Changed Her Salon Routine
We spoke with co-owner of Nine Zero One Salon and Wella Professionals Global Ambassador, Nikki Lee about her first experience with Pure Perfection, the resul...
Bad Haircut? How to Grow Your Hair Out Faster
Here’s how to encourage healthy growth, prevent breakage, and hold on to every inch while you wait for your length to come back.
The Low-Maintenance Nail Polish Trend You Need to Try Now
There’s a fresh, fabulous trend on the horizon and it’s about to become your new obsession: BB Cream Nails....
Baddie Nails Are Dominating 2025
Baddie nails are stealing the spotlight, one rhinestone at a time. And whether you’re already clued in on t...
What Is a Hair Toner?
Discover what a hair toner (or gloss) really is, how it enhances your color, boosts shine, and protects you...
Microneedling: Your New Summer Skincare Essential
If you’ve ever scrolled through your feed and caught a glimpse of someone getting tiny needles rolled acros...
Denim Nails: A Trend Inspired by Beyoncé’s Cowboy Carter ...
With Beyoncé's Cowboy Carter Tour heating up the season, fans are embracing Denim Nails as the ultimate Bey...
Recession-Proof Hair Color for 2025
If you’ve noticed blondes dialing down the brightness or brunettes skipping their usual highlights, you’re ...
A High-Speed Celebration of Self-Expression
Glamour, grit, and girl power take the wheel as Wella Professionals speeds into the world of F1 as an offic...
Introducing Baby Lam: The Subtle Brow Lamination Trend
Big, bold, beautiful brows have never been more in. And whether you’re growing yours out or looking for a n...
Butter Yellow Nails Are Officially The Nail Color or Summ...
Trends come and go with the seasons and this year we’re seeing a spike in searches for the butter yellow na...
