New Articles

The latest makeup trend to go viral on TikTok involves a quick and simple tip that uses concealer or nude eyeliner to create a negative-space look. Curious i...

2022 has brought with it a whole new set of trends inspiring both stylists and clients alike. Getting ready for a fresh start this year, HOB Academy Head of ...

Being beauty obsessed, we spend a great deal of time worrying about our skin care routine — applying SPF, using color-safe shampoo and guarding our strands a...

With the thought of lockdowns (hopefully) behind us, many clients are booking into the salon looking for a serious refresh. We’ve already seen a flurry of tr...

In the age of ethical consumerism, vegan beauty is far more than a trend. More and more, people around the globe are making conscious decisions about what th...

Whether you missed your last salon appointment or are trying to extend the time between them, there are plenty of ways to make your look last until your next...

Usually, when we look to sweeping new nail trends we hear about shades or shapes or even embellishments, but this season, fruit is taking over as a top nail ...

For many clients, choosing a copper hair color can take them out of their comfort zone. However, copper is a hair colour that is much more versatile than cli...

In case you didn’t get the memo: it’s officially time to ditch the messy bun as an acceptable style to wear in public. This doesn’t necessarily mean you need...