Articles

Metals are everywhere we look — in our water, in our hair services, and even in our products. While most of the wellness industry focuses on ways to combat and remove these heavy metals in our bodies, the haircare industry has also shifted focus to learning how to remove them from our hair. Like a celery juice cleanse for your hair, metal detoxing is the latest buzzword around town that should have a major impact on your routine, especially when it comes to your hair color.

Wella Company’s The He(ART) of Hair featuring the Trendvision Beauty Envision Awards Recognizing Top Industry Artists took place in Las Vegas from October 29-31, 2023! It was a phenomenal experience that brought together artists from all over North America. After what felt like too long apart, it was lovely to see stage artists, salons, hairdressers, and those leading the brand all back in the same room again. While digital education continues to be a way forward in our industry, having the essential in-person experiences felt like a breath of fresh air for everyone. To see the artists up on stage, thriving and doing what they love best was inspiring and ignited that passion for the industry all over again.

Sure, the weather may have taken a turn, but the latest hair color trend for Fall 2024 is adding a bit of cheer to the drear. With a pop of color that can be applied to a variety of tones, Cherry Blonde is driving an entire seasons of trends. More subtle than other pink hued hair trends, Cherry blonde has the ability to look sophisticated and fun at the same time, which is why this shade is quickly gaining ground. From iterations of the trend to products to keep your shade looking it’s best, we’re sharing the must-have tips and products below.

If you’ve been searching for the next big thing to refresh your look, let me introduce you to the vibrant world of Color Touch Cherry Melt. Trust, this is the trend that's stealing the spotlight—and for good reason.

When Serena Williams surprises fans, she does it in style. During the surprise performance at the Super Bowl 2025 halftime show, the tennis legend took the stage alongside Kendrick Lamar—and her hair was just as show-stopping as her moves. The secret behind Serena’s smooth curls? Celebrity hairstylist Angela Meadows, who has been Serena’s go-to for years + the soon-to-launch Wella Professionals Ultimate Smooth Miracle Oil Serum—a game changer for frizz-free, high-shine hair.

When it comes to trending hair colors, few shades have captured attention quite like Mocha Mousse. As the Pantone Color of the Year for Hair, this hue stands out from the deeper browns that have dominated recent seasons. The dimension and shine this color offers are simply stunning, making it a go-to choice for anyone seeking a sophisticated brunette transformation.

If the last few years were all about "quiet luxury"—understated elegance, muted tones, and stealth wealth dressing—however, that’s all out the window in 2025. Taking a completely different approach, this year we’re leaning into personalization and everything extra to make us feel most like us. 

Welcome to the era of loud luxury, where fashion speaks volumes through bold colors, maximalist accessories, and an unapologetic embrace of self-expression. From runways to street style, the trend is impossible to ignore, and it’s not stopping at clothing. Hair is having its own loud luxury moment, and we’re here for it.

As blonding season heats up, everyone’s looking to lighten up — and this summer’s must-have shades are brighter, blonder and better than ever. The latest trend on the horizon? Blondes with confidence, thanks to new Shades EQ Pearl Vinyl Blonde. 

A radiant, natural, cool-toned blonde with just the right amount of dimension. Exceptionally fitting for where everyone’s trend goals are this year. But, the best part about this new shade is the technology behind it. Get to know the blonde trends everyone will be asking for this summer and the perfect products to achieve them with. 

There’s a shift in the air, and no—it’s not just the changing seasons. It’s Jenna Ortega season. With the premiere of Wednesday Season 2, the star is stepping into the spotlight with looks that are darkly romantic and quietly powerful, making it clear that Goth Glam is back—and it’s more refined than ever.

Treat your hair to a holiday bonus with these stylist-approved, budget-friendly glosses, treatments, and pro-level swaps that enhance shine, extend color, and protect your salon results all season long.

Soft, effortless, and endlessly flattering, wispy bangs are the hair trend everyone’s falling for. Celebrities from Zendaya to Sydney Sweeney are proving that this feather-light fringe instantly adds movement, texture, and a hint of mystery. Whether you’re going for French-girl chic or modern minimalism, these airy bangs are the easiest way to freshen your look for 2025.