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Metals are everywhere we look — in our water, in our hair services, and even in our products. While most of the wellness industry focuses on ways to combat and remove these heavy metals in our bodies, the haircare industry has also shifted focus to learning how to remove them from our hair. Like a celery juice cleanse for your hair, metal detoxing is the latest buzzword around town that should have a major impact on your routine, especially when it comes to your hair color.

How Metals Impact Your Hair Color

If your hair color service has ever turned out vastly different than expected, metals could be to blame. Often, the impact of metal shows up in unreliable color results, hair damage and breakage. You could have issues with color binding to the entire head or even just a few odd patches. As something your hair naturally comes into contact with through the air we breathe and the water we wash our hair with, it is an issue that warrants constant attention. This is exactly why Wella Professionals added Metal Purifier technology to its much-loved Koleston Perfect formula.

Get To Know Koleston Perfect with Metal Purifier

The biggest problem with metals being present in the hair is that they can interfere with the chemical process a hair goes through when it is colored. For this reason, Wella Professionals the N°1 Salon Color Brand in the world* formulated Koleston Perfect with Metal Purifier. This system works by reducing the impact metal has on the hair strand and protecting the hair to reduce damage and create the exact shade you’re after. By encapsulating the metal particles during the coloring process, it works from the inside out to achieve more consistent color whether you’re performing a gray coverage service or balayage. *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

Apart from the Metal Purifier system, Wella Professionals Koleston Perfect is a stylist favorite thanks to its uncompromised color performance with ME+ Dye Technology that features Wella Professional’s purest permanent hair color. Available in over 100 shades with up to 100% gray coverage, you can expect rich, healthy, consistent results with true-to-tone colors.

How To Increase Hair Health Between Services

While Wella Professionals Koleston Perfect actively works to encapsulate metal during color services, following healthy hair habits can increase the look and feel of your hair between appointments. For best results, investing in quality hair care extends the life of your hair color and can repair the strands from the inside out. For this reason, we recommend utilizing Wella Professionals ULTIMATE REPAIR range featuring a Shampoo, Conditioner and Miracle Hair Rescue.


Wella Professionals ULTIMATE REPAIR Shampoo & Conditioner. Starting off with a luxuriously lightweight cream shampoo and deeply nourishing conditioner, this duo visibly repairs damaged hair for healthier look and shinier* hair after each use. *vs. non-conditioning shampoo.


Wella Professionals ULTIMATE REPAIR Shampoo ($25.00) and Wella Professionals Ultimate Repair Conditioner ($25.00).


Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue is a leave-on treatment that repairs hair damage in just 90 seconds*. After just one use, hair is visibly transformed for 99% less breakage**, 12x smoother***. * When using ULTIMATE REPAIR Miracle Hair Rescue** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo, *** Vs. non-conditioning shampoo.

Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glossing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi