Articles

Over the past year, our industry has grown in numerous ways. With new challenges experienced all over the world, brands, salons and stylists were forced to get creative. Concentrating on their businesses, the salon professional didn’t always have time for artistic outlets. As the industry proves just how adaptive it is, Wella Company is celebrating a return to creative roots with the 2021 North American Beauty Envision Awards, now open for entry! And this year, Wella is pleased to offer entrants a 20% off discount (Code: BEA2021) at PivotPoint.com to enable the safe creation of their submissions. *Early bird discount ends 2/28/21. With one more reason to celebrate — returning to the competition categories is the TrendVision Creative Artist sponsored by Wella Professionals.

While there is still much uncertainty with new restrictions and stay at home orders, this time is also giving way to new creative outlets and a new style trend – The Shag. Celebrities have fueled this trend and now clients and hairdressers are latching on. This style is all about revisiting the 70s and 80s moment and the effortless style that comes alongside it. 

Now that the pandemic cut and color corrections are (hopefully) coming to a close, hair salons are finding their new groove with the trends that have developed over the last year. In some ways, it feels like 2020 was never-ending and in others, it seems like we blinked and everything changed. So which trends endured this year and which are we saying goodbye to? Read on to find out.