Articles

Selling retail in the salon can be tricky, especially when you’ve developed a close relationship with your client. On one hand, you know which products would be amazing for your client’s locks, but, on the other hand, you don’t want to come off as “pushy.” So, should you shrug off retail sales in an attempt to avoid risking your relationship? No way! Keep reading to discover easy ways to increase product sales—and strengthen clients’ trust along the way.

Couture brings together the world of fantasy and fashion and this year, it is proving that it can be both. With vivid punk at Dior, classic couture at Valentino and individualization at Givenchy, the shows were ultimately artistic. The larger than life themes that encapsulated the season included pops of pink, tulle galore, bows pantsuits and beach-chic attire. Keep reading to see some of our favorite shows and how Redken Global Creative Director Guido Palau created the looks at the Dior, Valentino and Givenchy shows!

It’s a very common scenario; your client sits in your chair, wants a “change” and shows you a picture of exactly what they want. What you do next is key. A proper consultation can really make or break the outcome. Managing expectations and coming up with a strategy for getting the look can ease your stress and get your client what they really want. More than just a change in length or going lighter or darker in color, the tone is really what can make or break the outcome.