
Which Shinefinity Service To Use & When
With an innovative new line, Wella Professionals Shinefinity gives you the ability to choose between a Shinefinity Glaze and Shimmer Melt service to set your client’s color apart. Curious about the new range? Keep reading to learn why you’ll love Shinefinity.

Tips to Protect Your Hair Color This Winter
You might think that most hair damage is caused by the summer sun, but winter weather can be just as harsh. This time of year can bring an increase in frizz and a decrease in shine, leading to lackluster hair color. Blame the mix of cold temps and indoor heating. Instead of giving in to a season of less than stellar hair, start updating your winter hair care routine now.

Get The Look: Lucy Hale’s Golden Chocolate Hue
Looking for a fearless way to highlight your best brunette? Over the years Lucy Hale has left us swooning over her transformative styles. With the ability to pull off various lengths and shades, the Pretty Little Liars star is one to watch. Inspired by her latest shade, Hale debuted a gorgeous Golden Chocolate shade thanks to Wella Professionals Brand Ambassador Patricia Nikole (@paintedhair). Keep reading to learn more about this look and the color range that got her there.