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While “back-to-school” staples are usually reserved for the younger generations, the change in season is the ideal time to update your look whether it’s for work, working out, school, or school pick-ups. No matter your normal routine, Wella Professionals the N°1 Salon Color Brand in the world* has a few key tips that can seriously upgrade your style.*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

The Top Haircare Tips for Fall


Start With A Fresh Shade

The start of the season is the perfect excuse to try on a new hair color. Whether you’ve been wanting to enhance your natural tone or try on a vibrant color-blocking shade, there are plenty of options. Take a peek at a few of our favorite trends here, using Wella Professionals Koleston Perfect and Shinefinity, and the steps to get the look!



Opt For Shine

It’s all over the magazines and literally everyone on social media — glossy hair has made a comeback in the past few seasons. If you’re looking to add a shiny finish to your strands Wella Professionals Shinefinity is the answer. With new shades and countless techniques to create a high-shine finish, this treatment offers a sheer glaze with results of up to 250% shinier hair* and up to 50% smoother and softer hair**. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color. 

Choose Haircuts That Suit Your Hair Type

Whether you’ve been craving a chop or want to keep your length, with new texturizing and layering techniques there are endless ways to add variety to your hairstyle. However, the most important detail is to choose a haircut that works well with your hair type. This way, whether you choose to air-dry, blow-dry, curl, or straighten your hair, you’ll have a variety of options when it comes to maintenance.

Focus on Care

More important than anything else as we transition from summer to fall is to focus on the health of your hair. Healthy hair not only styles better, but can show off your color and cut with ease. Whether from color, daily stress, or styling, utilizing products proven to repair and protect the hair are key.

For best results, swap your normal care routine for Wella Professionals ULTIMATE REPAIR Shampoo, Conditioner, and Miracle Hair Rescue . This system is lightweight but offers major benefits to your strands. With the power of Alpha Hydroxy Acid (AHA) to rebuild the inside strength of the hair and Omega 9 to replenish the outer barrier of damaged hair the shampoo removes impurities that cause damage, the conditioner nourishes and visibly repairs the hair and the Miracle Hair Rescue repairs hair damage in just 90 seconds to offer instant repair for all hair types. Together ULTIMATE REPAIR leaves hair visibly transformed by repairing hair damage in 90 seconds* for 99% less breakage* and 12x smoother*** hair. *Instrumental test versus non-conditioning shampoo **When using Ultimate Repair Shampoo, Conditioner, and Miracle Hair Rescue, *** Vs. non-conditioning shampoo



Wella Professionals ULTIMATE REPAIR Shampoo ($25.00)Wella Professionals Ultimate Repair Conditioner ($25.00), and Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glossing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi