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Deeper in the winter, lighter in the summer — each season, we abide by this cycle as we follow what the sun naturally does to our hair. For this reason, it’s only natural that we experiment with brighter and sometimes bolder colors during the summer months. But, this year, as we’ve seen an increase in the use of fashion or pastel shades, we’ll see blushing pink tones taking over all year long — especially this Platinum Rose shade created with Wella Professionals BlondorPlex and Blondor Permanent Liquid Toner. Below we’re discussing why we love this trend and even letting you know how to get the look.

Achieve The Perfect Blush

While we could easily argue that pink is a shade that looks stunning year-round, we especially love the look to instantly brighten your fall and winter style. From bolder renditions to a touch of rose, pink is sure to make anyone blush. The key to getting the look is by pre-lightening the hair. For this reason, utilizing Wella Professionals Blondorplex is ideal. With built-in bond-building technology Wella Professionals BlondorPlex provides up to 9 levels of lift and with up to 97% less breakage*. Its anti-yellow molecules also help prep the hair by cutting down on orange/yellow undertones, leaving you with a neutral base so that your platinum rose really shines! *When using Wellaplex N°2 with Blondorplex, versus Blondorplex alone.

From here, Wella Professionals Blondor Permanent Liquid Toners perfect, enhance and adjust the tone after a lightening service to neutralize warmth and the perfect blush. With its non-progressive color that won’t over-deposit, simply develop up to 10 minutes for pastels (with 1.9%) and up to 30 minutes (with 3%) for base toning.

Get The Look: Platinum Rose Step By Step

Step 1: For extra care apply Wella Professionals Marula Oil Scalp Primer before application.

Step 2: Pre-lighten using Wella Professionals Soft Blonde Cream 40g + 60g 6% on the roots and Wella Professionals BlondorPlex: 40g + 60g 6% throughout the mids to ends. Bring the entire head to yellow or up to 50 minutes.

Step 3: Rinse, and then treat with Wella Professionals WellaPlex No. 2. Then, Shampoo.

Step 4. On damp hair apply toner formula Wella Professionals Blondor Permanent Liquid Toner /05 60g  + 120 1.9%.

*pro-tip: As an add-on service or to enhance color and shine between appointments, apply a Wella Professionals Shinefinity treatment with a touch of sheer pink or simply in clear for up to 250% shinier hair* and a luxurious finish! *vs. untreated bleached hair.


How to Care for Pink Hair:

After achieving the look, a degree of upkeep is required to keep the color looking its best all season long. Because lighter colored hair can become discolored with exposure to UV rays, salt, chlorine and even heat styling, regular Wella Professionals Shinefinity treatments should be scheduled.

In addition to this, a mix of Wella Professionals Fusion Intense Repair Shampoo and Conditioner, which contains EDDS technology to remove metallic impurities through antioxidant action, plus Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue, which repairs hair damage in just 90 seconds* for hair that is visibly transformed in just one use with 99% less breakage**, 12x smoother***, and legendary shine that lasts up to four washes is ideal to restore damaged hair, prevent and repair breakage. *When using ULTIMATE REPAIR Step 3** When using ULTIMATE REPAIR Step 3. Instrumental test versus non-conditioning shampoo*** Vs. non-conditioning shampoo.

Wella Professionals Fusion Intense Repair Shampoo ($25.00), Wella Professionals Fusion Intense Repair Conditioner ($25.00), Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($95.00).


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals Shinefinity is a glossing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity:

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi