9516a45ccc603fd0cabf never diy dye

Last week, I got a frantic text from my mom, “Honey what color dye should I use, my hairdresser is out of town for the next 3 weeks and I look like a skunk.” NONE, I hurriedly reply. “Please DO NOT color your own hair,” I begged. Mind you, not only am I a beauty writer, I’ve actually gone to cosmetology school and worked behind the chair for several years – I thought she would know better than to ask such a blasphemous question.

Flashback to high school, I remember my mom putting on gloves and coating her entire head in box dye. Oh man... I didn’t know it then, but I definitely do now, that was SUCH a mistake! And she pulled it through the ends too… EVERY TIME! (Anyone else cringing at the moment?)

While I’m sure she’s heard me say this multiple times, sometimes everyone needs a refresher - as an official PSA (and only because I love you all and your hair) please do not resort to box dye if your stylist is on vacation.

Pick up a root cover up – I suggested she get label.m Brunette Dry Shampoo and wait it out. Luckily, she listened to my advice and her hair is all the better for it.

We get it, sometimes you get weak, you want a quick fix or even an immediate change, but box dye will take far longer than you think to correct. Opt for a product like label.m Brunette Dry Shampoo or label.m Brunette Texturising Spray, spritz your roots after styling and leave the hair dying to the professionals.


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