Af64d1413a1456c56780 bronde

There’s something about the summer season that inspires us to want to update our hair color. However, these days, trends come and go at lightening speed, which means it might be the perfect time to stick with a shade we can love year-round. As we gear up for a season full of style, we’re predicting that bronde will be the top trending hair color that can easily be transitioned throughout the year.

The Bronde Hair Color Trend 

How To Define Bronde

Bronde hair color is the perfect combination of brown and blonde shades. It can be updated based on your starting level and creates a gorgeous blend that can be customized for any skin tone. Due to the fact that this shade can be brightened or deepened based on season, it makes it an easy shade to wear throughout each season.

Why Bronde?

In addition to being versatile, the look can add a sun-kissed nature during summer or warmth and dimension during each season in between. From subtle to dramatic, there is a bronde option for everyone. Plus, utilizing your natural tone makes the finished look low-maintenance and requires less frequent touch-ups.


How to get the perfect Bronde

Bronde hair color can be easily created by adding lifting natural brunette shades or deepening blonde. Depending on the level you’re starting with and whether you need grey coverage or not, it is ideal to use either Wella Professionals Koleston Perfect or Wella Professions BlondorPlex + Wella Professionals Shinefinity. Take a peek at a few of our favorite transformations below and see how to get the look!


Achieving Bronde with Wella Professionals Koleston Perfect


Creating a flawless bronde tone when grey coverage is involved is simple with Wella Professionals Koleston Perfect. This permanent hair color line includes natural and vivid shades and is the first and only professional hair color combining uncompromised color performance with Metal Purifier ME+ dye technology for true-to-tone color and protection from damage. Additionally, with Wella Professionals Koleston Perfect’s Special Blonde collection can lift up to 5 levels and comes in a range of gorgeous blonde shades of all levels. From warm to cool, neutral and natural — Koleston Perfect can be used to add highlights or a lighter tone globally. 

Achieving Bronde with Shinefinity


No matter the level or tone, Bronde hair color benefits from added shine, which makes Wella Professionals Shinefinity the perfect match. After pre-lightening the hair with Wella Professionals BlondorPlex, which can achieve up to 9 levels of lift and ensures the integrity of the hair with added bond builder technology, follow with Wella Professionals Shinefinity to perfect the tone and add up to 250% shinier hair.* *vs. untreated bleached hair.


Extend The Longevity of your Bronde

Once you’ve achieved your tone, extending longevity is key — especially during the summer months. To keep your bronde in stellar shape, we suggest a combination of Wella Professionals Brilliance Color Protection Shampoo + Conditioner and ULTIMATE REPAIR Miracle Hair Rescue.

Wella Professionals Brilliance Color Protection Shampoo ($19.00), Wella Professionals Brilliance Vibrant Color Conditioner ($19.00).

Not only does Ultimate Brilliance ensure up to 7 weeks of color brilliance* the included Brilliance-Blend™ contains Copper encapsulating molecules to maintain vibrancy, and Histidine and Vitamin E to control the oxidation process after coloration and to protect color. *with regular use of Brilliance shampoo.

Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($95.00).

Paired with ULTIMATE REPAIR Miracle Hair Rescue, which repairs hair damage in just 90 seconds* for hair that is visibly transformed in just one use with 99% less breakage**, 12x smoother***, and legendary shine that lasts up to four washes. *When using ULTIMATE REPAIR Step 3** When using ULTIMATE REPAIR Step 3. Instrumental test versus non-conditioning shampoo*** Vs. non-conditioning shampoo. Together, this combination will ensure a brilliant, healthy bronde throughout the year.


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals Shinefinity is a glossing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity:

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi