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Now more than ever, we are all aware of just how much a haircut and color go together. One helps shape and inspire the other, and when paired perfectly they can both create a truly stunning finish. The thing about hair color is, that you can concentrate on switching up your shade or simply focus on adding a stellar shine to show off your new ‘do. No matter what is in the cards for your hair this season, we’re detailing a few of our favorite haircut trends and exactly how to make them shine!

2024's Top Haircut Trends

The Classic Bob


While the bob haircut trend can take on many variations, most have straight or angled lines that demand attention. To ensure a healthy-looking style, you’ll want to keep up your style by adding regular glaze treatments between your haircut appointments.

Whether you have highlighted or dyed hair, regular Wella Professionals Shinefinity treatments can perfect your tone, refresh your shade, and add a sublime amount of shine. With up to 250% shinier hair*, Up to 50% smoother hair** and Up to 50% softer hair,** and shades that last up to 6 weeks, this zero lift, zero damage glaze service is a must for shine you can feel and a bob style no one will be able to stop talking about. *versus untreated bleached hair, **Instrumental testing vs. our regular demi.


Mermaid Lengths


No matter your hair type or texture, when it comes to adding length to your look, the number one thing to concentrate on is the health and finish of your hair. To avoid breakage and ensure hair keeps growing, investing in hair repair is key. For this reason, anyone rocking long layers (or mermaid-length hair) should pair their cut with Wella Professionals ULTIMATE REPAIR.

Utilizing this system creates 12X smoother hair in only 90 seconds*, 99% less breakage*, shine that lasts up to four washes**, and strong detangling power***, to show off your length and keep it damage-free. Add ULTIMATE REPAIR ShampooConditionerMiracle Hair Rescue, and new ULTIMATE REPAIR Protective Leave-In to your regimen to nourish and rebuild the hair from the inside out for a healthy finish. *When using ULTIMATE REPAIR Miracle Hair Rescue ** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo *** Vs. non-conditioning shampoo.

When you really want a targeted approach to your hair repair, include the NEW ULTIMATE REPAIR Mask. This rinse-out treatment targets damage for personalized repair by detecting the most damaged areas throughout your strands and focusing on repair for 6X easier detangling* and a smoother look without a styler**. *On wet hair, vs non conditioning shampoo. **Excluding blow-drier, vs non conditioning shampoo.

Wella Professionals ULTIMATE REPAIR Mask ($),

Feathered Fringe

While some bang shapes do require upkeep and regular styling, feathered fringes are one of those things that are ideal for anyone looking for a change without a huge commitment. We see this trend take shape in the form of curtain bangs, see-through-bangs, and even Bardot bangs. If you’re adding a change to your look this season with fringe, pair it with a fresh new hue and don’t forget to repair!

If you’re looking for a subtle shift, Wella Professionals Shinefinity is your ideal color match. With a sheer tint, this glaze can neutralize unwanted tones or add a hint of color to your style. Or if you simply want to add shine, Wella Professionals Shinefinity Clear treatment is a much-loved treatment (which is why it’s available in an XL (1L) size) and will add intense shine plus a smooth, soft finish. Once your shine is achieved, pair your new fringe with Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue and new ULTIMATE REPAIR Protective Leave-In. These two are ideal for repairing and preventing new damage.

The new Wella Professionals ULTIMATE REPAIR Protective Leave-In features a delicate cream serum with 5-in-1 protection to guard against UV, 450º F heat, mechanical damage, frizz, and breakage and has an anti-frizz effect to protect all hair types hair for up to 72 hours* and increases manageability leaving hair soft, silky, and 8x smoother** and is suitable for all hair types. *When using ULTIMATE REPAIR Miracle Hair Rescue or Mask. Versus non-conditioning shampoo. **Instrumental test versus non-conditioning shampoo.


Wella Professionals ULTIMATE REPAIR Shampoo ($25.00)Wella Professionals Ultimate Repair Conditioner ($25.00), Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00), Wella Professionals ULTIMATE REPAIR Protective Leave-In $35.00.


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glazing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes, Signature Naturals collection and the new Wella Professionals Shinefinity Flash Glaze shades are essential to use after any lightening service to create a bright blonde finish in just 5 minutes.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi