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The latest trend — liquid hair — is making its rounds on the metaverse as one of the season's top hair trends. While much of the look comes down to the health of your hair and the products used when styling, one key element requires your stylist's help.

The real secret behind liquid hair is a salon-only hair treatment that increases shine and perfects your color. Enter: Wella Professionals Shinefinity Glaze.

Hair glosses have finally been given the recognition they deserve, and the liquid hair trend is proof of this. One of the top inspirations for liquid hair is none other than actress (and Wella Professionals Brand Ambassador) Lucy Hale.

Hale has long been touted for her impeccable hair and coveted color — her latest shade is a combination of Shinefinity Dark Sage (09/02) and Soft Sage (06/02). Hale also attributes her glass-like sheen to Wella Professionals ColorMotion+ products she trusts to keep her hair looking its best.

How To Achieve A Similar Liquid Hair Look:

Apply 40g Wella Professionals Shinefinity 04/12 + 40g Brush & Bowl Activator fluidly to the root area throughout. 

Next, apply your deeper shade of 40g Wella Professionals Shinefinity 04/12 + 40g Brush & Bowl Activator around the face and through to the lengths to add more strength around the face frame.

Then, immediately apply the lighter glaze of 30g Wella Professionals Shininity 04/12 + 15g Wella Professionals Shininity 07/12 + 45g Brush & Bowl activator through the ends to preserve natural highs and lows and develop for 20 minutes. 

The Shine:

Shinefinity Glaze appointments should be repeated every 6-8 weeks to refresh tone and shine.

After achieving the color, use a combination of Wella Professionals ColorMotion+ ShampooConditioner, and Structure+ Mask at home to increase your shade's longevity, and add strength, smoothness, and shine — all critical elements of creating liquid hair.

ColorMotion+ Shampoo ColorMotion+ Conditioner ColorMotion+ Structure+ Mask

Wella Professionals ColorMotion+ Shampoo ($25.00), Wella Professionals ColorMotion+ Conditioner ($25.00), and Wella Professionals ColorMotion+ Structure+ Mask($25.00).


To create the style, layer Wella Professionals EIMI Perfect Me Hair Lotion + Wella Professionals Oil Reflections Light Luminous Reflective Oil and blow dry with a round brush. This combination will repair and nourishes the hair while creating a smooth finish free of fly-aways and frizz. Then, flat iron hair to create a sleek look, and finish with Wella Professionals EIMI Glam Mist Shine Spray for a shiny, glam finish protected from humidity.


Wella Professionals EIMI Perfect Me Hair Lotion ($22.10), Wella Professionals Oil Reflections Light Luminous Reflective Oil ($45.30)Wella Professionals EIMI Glam Mist Shine Spray ($22.10).