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The sun, chlorine, and the rise in temps can be harsh on even the healthiest strands. For color-treated hair — the summer weather can be downright brutal, causing your shade to fade quicker and look prematurely dull. Instead of letting the summer rule your style, pick up a few expert tips and book a Shinefinity treatment to keep your hair color from falling flat this season.

With endless hair color trends to pick from, changing your hue has never been easier, especially with Wella Professionals Shinefinity. The latest innovation in hair color, Shinefinity allows you to easily switch up your shade with the top trending tones like the new Signature Naturals shades.

Get to know Wella Professionals Shinefinity

Wella Professionals Shinefinity is a zero damage, zero lift demi-permanent color range that helps create gorgeous, true-to-tone color and a shiny finish. A clean formula without ammonia, silicones, alcohols, direct dyes, and animal-derived ingredients, this glaze creates a translucent veil for color that is never artificial looking whether you’re creating shine, refreshing your shade, adding tone, enhancing dimension or correcting color.

Why Wella Professionals Shinefinity is ideal for summer

Apart from the obvious reasons — gorgeous color, glossy results and a shine you can feel — Wella Professionals Shinefinity is the ideal match for all your summer hair color woes. The ability to instantly improve the shine and appearance of your color in just 20 minutes makes it a quick and easy standalone appointment or add-on for any salon service. The pH-balanced formula ensures the hair’s levels never dip below 6.5 — meaning it is an acidic formula that promises optimal color results while also improving the health of the hair.

The rules for upkeep

Alongside any new hue comes a routine to help improve the appearance and prolong the results. When it comes to Wella Professionals Shinefinity, the upkeep is low-key! Lasting up to 6 weeks, this demi-permanent range is ideal after any blonding service can create natural-looking blended grey, and can even be used as a standalone treatment on natural hair color. Book a Shinefinity service every 6 weeks to keep your color looking its best, and use proper home care to prolong the results. After a Shinefinity service, you have a wide range of home care products based on your needs.

Home care product picks

Wella Professionals Invigo Brilliance

An innovative formula that controls the oxidation process post-coloring, you can protect your color and keep it looking vibrant for longer with Wella Professionals Invigo Brilliance Shampoo and Conditioner


Wella Professionals Invigo Brilliance Shampoo ($19.90), Wella Professionals Invigo Brilliance Conditioner ($19.90).

Wella Professionals ColorMotion+

For lightened or sensitized strands, Wella Professionals ColorMotion+ helps add strength back to your style. Formulated with WellaPlex bonding agent, regular use of ColorMotion+ Shampoo and Conditioner protect the hair from the inside out to create strong, shiny results over time.

Wella Professionals ColorMotion+ Shampoo ($25.00), Wella Professionals ColorMotion+ Conditioner ($25.00).

Wella Professionals Fusion

Dealing with damage? The Wella Professionals Fusion range is ideal for anyone dealing with breakage. Formulated with amino acids, regular use of Fusion Intense Repair Shampoo and Conditioner leads to smoother, more resilient hair. 



Wella Professionals Fusion Intense Repair Shampoo ($25.00), Wella Professionals Intense Repair Conditioner ($25.00)


Get to know Wella Professionals Shinefinity

Wella Professionals Shinefinity is a glossing treatment that improves tone while creating a shine you can feel. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity:

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi