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From color corrections to vibrant tones, sometimes you just need to turn things up a notch. If you want to create cool blondes or achieve intense neutralization, the new Redken Shades EQ Bonder Inside VV family features new shades + technology. Curious about the new Redken Shades EQ Bonder Inside VV family? We’re answering all your questions below.

NEW! Redken Shades EQ Bonder Inside VV Intense Neutralization

The VV family includes two shades:

  • 10VV Lavender Ice
  • 9VV Lilac Ice

In addition to Bonder Inside, both shades feature new optimized Bichrome dye technology to provide intense neutralization and color results that last up to 28 shampoos—allowing you to tone and repair* in one step while also elongating color results — a must-have for any vibrant blonde.



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How It Works

When creating color formulations, it is always a great idea to understand the background colors of the shades you’re mixing.


  • Black to Gray provides cool backgrounds to cancel warmth
  • Brown to Tan backgrounds will create natural results while enhancing tones or creating warmth
  • No Background creates the most true-to-tone results and can be ideal when creating fashion shades or needing to cancel unwanted colors directly

10VV and 9VV both contain no background, which ensures a true-to-tone violet finish. It is formulated with a primary and secondary violet reflect to create intense neutralization.

Thanks to the built-in bonding, 10VV and 9VV include the triple acid complex (Citric Acid, Taurine and Erythorbic Acid) to strengthen and protect more than the leading bonding additive** for a strong hair fiber*

The Takeaways:

A vital part of any coloring service, Shades EQ has an acidic pH to reduce alkalinity following a lightening service. The new technology included in Redken Shades EQ Bonder Inside VV Intense Neutralization provides the intense conditioning and shine everyone loves about Shades EQ while also strengthening, and repairing weak bonds, creating long-lasting neutralization for up to 28 shampoos, and leaving hair feeling and looking healthy.



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*vs. without Shades EQ Bonder Inside

**Flash lift + competitor additive & Shades EQ Gloss + competitor additive vs. Flash Lift Bonder Inside & Shades EQ Bonder Inside