3a7f4a6426ec6796fe60 screen shot 2023 08 03 at 3.13.45 pm

August 3, 2023 — Redken Celebrates The Second Annual Nation Hair Gloss Day. 

For many, a hair gloss is the key to achieving the perfect shade or simply adding shine and condition. It is the perfect addition to any hair service and is widely loved whether you’re a blonde, brunette, redhead, or any shade in between. As one of the top services in the salon, it deserves its own day of celebration, which is why August 3, 2023 marks the second annual Redken Nation Hair Gloss Day in honor of the top glossing product — Redken Shades EQ.

As the No.1 professional hair brand in the US* Redken has been a pioneer in professional haircare and color since 1960 and is committed to creating innovative products for both salon and home use.


What Is A Hair Gloss?

A hair gloss, also known as a toner or glaze is a demi-permanent hair color service that creates healthy, shiny hair with impeccable color and added condition in just 20 minutes. It can be used in addition to gray coverage techniques, highlights or balayage or a standalone service to add impeccable shine. While glosses don’t lift the hair color they do enhance shine, tone and condition. With Shades EQ Bonder Inside you will also enjoy the added benefit of bond protection.

Why Professionals Love Redken Shades EQ

Shades EQ gives stylists the freedom to express their creativity with consistent results. In addition to gorgeous color, Redken Shades EQ is the trusted gloss to increase shine, condition and integrity of the hair. Stylists also love Shades EQ for the ability to create fashion forward, trend-setting results. This year, partnering with Celebrity Colorist Jenna Perry, the go-to colorist for Bella Hadid, Karlie Kloss and Kendall Jenner and more, we’re adding even more creativity to National Hair Gloss Day.

Redken Shades EQ Gloss is a key tool in my creative palette,” says Jenna Perry, Redken Celebrity Hair Colorist. “The right hair color can transform not just my clients’ appearance, but also their confidence and energy, which is why partnering with Redken to celebrate National Hair Gloss Day is so exciting. With Shades EQ Gloss, customizing hair color to suit personalities and styles is easy and convenient. With Shades EQ hair glosses, I can effortlessly keep up with evolving trends and timeless looks, all while creating the ultimate in shiny, healthy hair.”

Encouraging you to shine even brighter with Jenna’s contribution, Redken hopes to provide a fresh, unique take on hair color by empowering individuals to tap into trends while expressing their individual styles.


Top 2023 Fall Hair Color Trend Predictions:

1. Ombre

Prepare for a stylish comeback of ombre hair with a new twist. This timeless trend is ready to make a stunning return this fall with an updated, modern version that is all about tipped-out, sun-kissed ends.

2. Updated Brunettes

For brunettes, Perry predicts a fresh take on classic brown. Enter ‘Tuscan Leather,’ a delightful brownish-red shade that provides warm, rich tones which add depth to brunette hair, making it a must-try for the season – even Phoebe Tonkin is sporting the new shade.

3. Balanced Blonde

Blondes, on the other hand, can look forward to ‘Sand Dollar,’ a new shade, recently seen on Lila Moss, that seamlessly balances cool, ashy undertones with warm, golden hues.

4. Cherry Cola Red

Perry also foresees that ‘Cherry Cola Red’ will be the edgy new auburn shade seen all over social media this fall.




Why You’ll Love It

Redken Shades EQ is about creativity, individuality and creating a new hair color without compromising the health and shine of strands. Redken Shades EQ Gloss has long been a fan-favorite for it’s ability to add a high-shine finish and condition to the hair for beautiful results every time. With more than 100 shades in the Shades EQ Gloss Family that last up to 4-6 weeks, Shades EQ can achieve the latest trends while also looking after the integrity of your hair.

To learn more about Redken Shades EQ or to find a salon near you, visit www.redken.com.

Gloss Day Giveaway

To celebrate National Hair Gloss Day, Redken has partnered with Maybelline New York for a Gloss Day Giveaway! This year, you'll have the chance to win a Shades EQ Gloss Service and the Maybelline Lifter Gloss Candy Collection. Read on to learn more about hair glosses and click below to enter the National Hair Gloss Day sweepstakes. 

*Based on 2021 edition of Kline’s Salon Hair Care Global Series, among brands selling shampoos, conditioners, hair color, hair styling and hair texturizing products.