Cd9a7ebf1e797a428991 jpg highres shinefinity launch behind the scenes 039

Blonde, brunette, redhead, fashion colors or anything in between — as a colorist when it comes to creating a stellar shade, it all comes down to the finishing touches. In the salon, this means the perfect glaze. 

With an innovative new line, Wella Professionals Shinefinity allows you to choose between a Shinefinity Glaze and Shimmer Melt service to set your client’s color apart. Curious about the new range? Keep reading to learn why you’ll love Shinefinity

What Is Shinefinity?

Shinefinity is the latest color range developed by Wella Professionals to offer a zero lift, zero damage glaze service in the salon. A pH-balanced, clean formula available in 32 shades that creates true-to-tone results, Shinefinity lasts up to six weeks and can be used in addition to a range of services. Giving you the choice between two activators, this gentle acidic formula gives you the choice of applying with a bowl and brush or a bottle depending on your placement and timing needs. 

Shinefinity Glaze or Shimmer Melt Glaze?

Co-created with Wella Global Ambassador Patricia Nikole (aka @paintedhair), these two techniques offer a range of placement and dimension to refresh your glaze services in the salon. 




Shinefinity Glaze

Wella Professionals Shinefinity Glaze is the ideal treatment post blonding or on virgin hair to leave hair feeling irresistibly silky with a healthy-looking shine. With a 20-minute development time, you can easily create soft or intense results on various levels. In addition, Shinefinity Glaze can help refresh and rejuvenate global color applications when performing a Wella Professionals Koleston Perfect root touch-up service. 

For best results on multi-processed hair, pair the Shinefinity Glaze service with Wella Professionals ColorMotion+ in the salon and suggest this range for home care upkeep.


Shimmer Melt Glaze

Wella Professionals Shimmer Melt Glaze offers a modern take on color melts and blended looks. Pair this with hair painting to create gradients and dimension while offering a seamless finish. This glaze can be combined with a lightening service or used between appointments to refresh your client’s tone — an ideal add-on as we head into the warmer months. 

While ColorMotion+ is ideal to use following blonding, you can also suggest Wella Professionals Elements as a gentle option for ingredient-conscious clients. 


Get to know Wella Professionals Shinefinity

Wella Professionals Shinefinity is a glossing treatment that improves tone while creating a shine you can feel. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity:

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension or correct color.