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Dry, parched stands, a lack of shine — while winter is one of the coziest times of the year it can also be the most harsh on our hair. With indoor heating and the dry outdoor air causing excess hair breakage, dandruff, or dull color, now is the time to invest in treatments and home care products that deliver smooth, shiny, repaired results.

Treat Yourself to a Touch of Shine

The holidays are the ideal time to invest in your hair color and add a little extra shine. Even if you’re feeling time-stressed, Wella Professionals Shinefinity can deliver a shine you can feel in minutes. Enjoy up to 250% shinier hair*, up to 50% smoother hair**, and 50% softer hair ** whether you’re enjoying the traditional glaze services that counteract warmth, impart a sheer shade, or refresh your tone. And there's a Shinefinity service that creates unbeatable shine in just 5 minutes — the 5-Minute Flash Glaze, meaning there's always time for great color. *versus untreated bleached hair **Instrumental testing vs. our regular demi.

Book this service by itself or add it to your bang trim or blow-dry, Wella Professionals Shinefinity is a vegan, ZERO lift ZERO damage treatment that contains metal purifier technology and is available in Clear in a new XL (1L) size to all hair colors can enjoy the benefits. 

Book a Trim

You don’t need to make a huge chop to make a big change in the health of your hair. Committing to regular trims can keep your style in shape but it can also help your hair grow, if that’s your goal. Coupling your cut with a Wella Professionals Shinefinity treatment or adding targeted home care to your routine will allow you to enjoy healthy, repaired, and refreshed strands all season long.

Invest in Strengthening Repair

Repaired hair is a look that never goes out of style. This winter, repairing products is the number one way to ensure healthy, nourished strands no matter their original state.

From bleach damage to excessive heat styling, whatever the source of your damage, there is a fix. Working the Wella Professionals ULTIMATE REPAIR range is where you should start. With a range of products that improve the state of your hair from shampoo to finish, this line is proven to visibly transform hair.

For repaired results, swap out your shampoo and conditioner with Wella Professionals ULTIMATE REPAIR Shampoo and Conditioner. This lightweight cream shampoo creates a smooth, healthy finish by removing impurities like product buildup and oil and rebuilds your hair from the inside out with the help of Alpha-Hydroxy Acid and Omega 9. Then lovingly condition the hair with ULTIMATE REPAIR Conditioner, a deep nourishing conditioner that leaves hair feeling light and healthy-looking.

Most important of all, during the winter season, always apply Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue. This leave-on spray can be applied each time you shower to deliver transformative results.

Miracle Hair Rescue leaves hair visibly transformed after a single use with the ability to repair hair damage in just 90 seconds*. You’ll enjoy 99% less breakage** and 12x smoother*** hair. * When using ULTIMATE REPAIR Miracle Hair Rescue. ** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo. *** Vs. non-conditioning shampoo.



Wella Professionals ULTIMATE REPAIR Shampoo ($25.00)Wella Professionals Ultimate Repair Conditioner ($25.00), and Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glossing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi