Hottest Stories
Why Hair Color Fades — And How to Make It Last LongerLearn why color fades over time and how ULTIMATE COLOR helps maintain vibrancy, shine, and a fresh salon finish for longer.
Minimalism is having a precision moment—and nails are leading the charge. After seasons of long lengths, bold shapes, and maximalist designs, Spring 2026 bel...
From cherry red to milky white, these are the timeless nail colors that never go out of style. Consider this your definitive guide to classic manicure shades...
At Milan Fashion Week, inside the storied halls of the Biblioteca Nazionale Braidense, GIADA presented a Fall/Winter 2026 collection rooted in purity, restra...
September 14 2025 / Redken
How to Give Brunette Hair More Dimension This SeasonLearn how to create dimensional brunette hair with Shades EQ toning, lowlights, and styling techniques. Perfect for stylists or anyone looking to enhance the...
August 31 2025 / Redken
How To Zone ToneDiscover how zone toning with Redken Shades EQ refreshes hair color between appointments. Learn pro techniques for creating dimensional, low-maintenance colo...
August 23 2025 / Redken
Brunette Hair Toning 101: How to Neutralize Unwanted WarmthWhether you're behind the chair five days a week or the kind of client who can spot a warm tone from across the room, one thing is clear: toning brunette hai...
August 22 2025 / Redken
Why Lowlights Are 2025's Hottest Summer TrendIt sounds counterintuitive, but here's the summer hair color secret you need to know—sometimes the key to looking brighter is going darker. While everyone's ...
August 21 2025 / Redken
The Leave-Ins We’re Swooning Over This SeasonAs the air turns crisp and the leaves shift, beauty rituals naturally follow suit. Fall invites us to slow down and to layer. This season, our strands face a...
August 17 2025 / Redken
Summer Style Staples That Go the DistanceWhether you’re gearing up for a long trip or a weekend getaway, everyone knows that if you want great hair, you’ve got to bring your own must-haves. Relying ...
August 07 2025 / Redken
The Best Blonde Hair Trends That Transition Seamlessly from Summer to FallThe top blonde hair color trends for Fall 2025 include bronde tones, lowlights, and soft neutral blondes. Discover how to transition your summer blonde seaml...
July 23 2025 / Redken
Summer Color Must-Haves Before You TravelPlanning your summer getaway? Whether you're jetting off to a tropical beach or heading on a long weekend, your travel routine should be as effortless as you...
July 15 2025 / Redken
Summer 2025 Blonde Hair Color Trends: The New Shades Everyone’s Asking ForAs blonding season heats up, everyone’s looking to lighten up — and this summer’s must-have shades are brighter, blonder and better than ever. The latest tre...