Hottest Stories
Spooky But Make It Cute: Halloween Nails to Try This YearHalloween nails are getting a major upgrade this season. This year, the trend leans more editorial, less costume. Think eerie textures, moody colors, and pla...
This season, as we're looking for fresh inspiration and a pick-me-up, this delicate and delightful tone is a treat. Introducing Rose Water Nails—the latest m...
Looking for the perfect gift for your girlfriends or maybe just treating yourself? From nourishing masks to go-to styling essentials, this guide has the best...
Whether you’re a natural brunette looking for a refresh or a blonde seeking something sultrier for fall, molten brunette delivers that perfect balance of war...
June 28 2025 / Redken
The Short Haircut Trends We Expect to See EverywhereWhile long hair is still very much on-trend, mid and short haircuts have been piquing everyone’s interest as of late. With starlets like Zendaya and Hailey B...
June 26 2025 / Redken
How To Get Stronger, Healthier Hair This SummerIn 2025, the definition of hair strength is getting a glow-up. It’s no longer just about breakage resistance—it’s about resilience, shine, vibrancy, and a he...
June 22 2025 / Redken
Balayage Is Back—The New Era of EffortlessRemember balayage? That hair coloring technique everyone was obsessed with a few years back? Well it's making a major comeback for summer 2025—and, it's gott...
June 20 2025 / Redken
Blonding Season Is Here: Must-Have Products for Strong, Bright Blonde HairSummer 2025 has officially ushered in blonding season, and this year we're seeing trends that champion depth, dimension, and healthy, high-shine hair. From s...
June 16 2025 / Redken
Sun Kissed Brunette Is The Top Trend of Summer 2025As the warmer months welcome in less layers and more time spent outside, many of us are always looking for ways to lighten up our hair color. However, trends...
June 15 2025 / Redken
Blondes & Brunettes — Why 9M Is A Standout ShadeIn the evolving world of hair color, there’s a growing demand for tones that feel modern, refined, and effortlessly natural. Enter Redken Shades EQ 9M, a mat...
June 11 2025 / Redken
Your Next Obsession: Uncensored Shine Ft. Redken Naked Gloss Lightweight Shine OilIf you’re someone who follows hair trends closely, you’ve likely noticed the resurgence of shine. Not just any shine — but that glossy, healthy, lit-from-wit...
May 30 2025 / Redken
Why Brondes Are Taking Over This SummerBlonde has long ruled the spotlight—especially during the summer months, while brunette has remained the go-to for polished finishes. But recently a new clas...
May 06 2025 / Redken
The Top Color Techniques for 2025Giving you the tips and tools to step up your color techniques in 2025! Redken offers a range of products and insight from expert educators to ensure you’re ...