New Articles

There’s a fresh, fabulous trend on the horizon and it’s about to become your new obsession: BB Cream Nails. This look is all about achieving a beautifully na...

Baddie nails are stealing the spotlight, one rhinestone at a time. And whether you’re already clued in on the trend or are playing catch up at the lightening...

Discover what a hair toner (or gloss) really is, how it enhances your color, boosts shine, and protects your hair. Learn why toning treatments are essential ...

If you’ve ever scrolled through your feed and caught a glimpse of someone getting tiny needles rolled across their face (and somehow looking amazing afterwar...

With Beyoncé's Cowboy Carter Tour heating up the season, fans are embracing Denim Nails as the ultimate Beyoncé-inspired nails trend to show their love for Q...

If you’ve noticed blondes dialing down the brightness or brunettes skipping their usual highlights, you’re not imagining it. A new beauty shift is taking hol...

Glamour, grit, and girl power take the wheel as Wella Professionals speeds into the world of F1 as an official sponsor of the F1 ACADEMYTM, marking its first...

Big, bold, beautiful brows have never been more in. And whether you’re growing yours out or looking for a new way to shape yours, a new subtle trend might be...

Trends come and go with the seasons and this year we’re seeing a spike in searches for the butter yellow nail trend – a delightful infusion of warmth and vib...