New Articles

If you’ve noticed blondes dialing down the brightness or brunettes skipping their usual highlights, you’re not imagining it. A new beauty shift is taking hol...

Glamour, grit, and girl power take the wheel as Wella Professionals speeds into the world of F1 as an official sponsor of the F1 ACADEMYTM, marking its first...

Big, bold, beautiful brows have never been more in. And whether you’re growing yours out or looking for a new way to shape yours, a new subtle trend might be...

Trends come and go with the seasons and this year we’re seeing a spike in searches for the butter yellow nail trend – a delightful infusion of warmth and vib...

Reverse balayage is a hair color technique similar to classic balayage, but instead of adding lighter tones to the hair with bleach, deeper, richer shades ar...

We all know the drill: SPF on the face every morning, plus a quick slather on the neck and décolletage before stepping out, and maybe—if we’re feeling extra ...

If you’re a beauty enthusiast (or beauty-curious beginner) scrolling TikTok or beauty blogs lately, you’ve probably seen the LYMA Laser PRO pop up. It’s slee...

As we all brace for economic uncertainty, we're faced with making tough decisions about where to invest our hard-earned money. And while professional hair co...

Seen across the feeds of leading nail artists and beauty insiders, watery nails are gaining traction as a new minimalist manicure—offering a look that’s clea...