New Articles

Hey beauty enthusiasts! Grab your hairbrush and get ready to unleash some serious sass because the side part is back, and it's here to stay! Move over middle...

Black Friday 2024 has arrived, and the beauty deals on Amazon this year are unmissable. Whether you’re hunting for a luxe investment piece, stocking up on ev...

The length is nothing new, but the style… the styling screams 80s power suit meets noughties supermodel in the best way possible. The trend of late: The Flic...

Master Hairstylist and Matrix Educator, Kiley Potter, shares with us one of her favorite ponytail styles! Whether you’re looking for a romantic style for you...

Let’s face it, diffusers are bulky. They take up tons of space in your cabinets and as someone who’s moved a few times over the past years - mine got chucked...

With dad jeans and sneakers being all the rage for quite some time now, we’re surprised we didn’t see this “trend” sooner. This season as the Dad Bob takes s...

For years, society has conditioned us to equate youthfulness with beauty. This often meant battling the signs of aging, including gray hair. Countless women ...

From waves to curls and coils, each head of textured hair is truly unique, which is why it needs specialized hair care. When natural texture patterns are car...

Heading from fall into winter, we usually see Pumpkin Spice hair color as one of the top hair color trends. However, as we head into Winter 2024 — there’s so...