New Articles

Blow drying your hair is not just a one and done type of deal, and it’s not as simple as jumping out of the shower, kicking up the heat until your hair is bo...

Is the winter chill getting you down? The days of a wash and go air dry under the summer sun are behind us but that doesn't mean we have to dread ‘wash day’....

From stress to hormones, genetics and the natural progression of aging - there are multiple reasons why you may experience hair loss. An often difficult topi...

During the holidays, hair appointments may be harder to come by than ever before but our hair doesn’t seem to get the memo to stop growing so fast. How can w...

Mushroom blonde has been a huge hair trend for the past few seasons. Creating a brunette version of this was a natural next step! In this tutorial JOICO Bran...

Many clients are looking for a big change around this time of the year. From a drastic chop you’ve thought about season after season to a dramatic new hair c...

Whether you’ve watched these hits, are waiting for the release or simply need a pop culture Halloween costume to get behind, we’ve got you covered. Read on f...

The bob has always been one of the most iconic shapes in modern-day hairdressing. Since its rise to stardom, there have been countless iterations throughout ...

It’s only a matter of time before you’re sitting at the dining table surrounded by distant relatives asking all too intrusive questions about your love life,...