New Articles
Hottest Stories
The Secret to Keeping Your Summer Glow Into FallYour summer tan may be fading, but your glow doesn’t have to. From editor-loved self-tanners to strategic bronzer, blush, and body glow, these easy tricks wi...
Lip Oil Nails Are the Glossy, Sheer Manicure Taking Over Fall
Lip oil nails are bringing their juicy, glass-like finish into fall 2026 with sheer shades of cherry, rosewood, caramel, and berry. Discover how to get the g...
The One Haircare Mistake That Could Be Holding Your Hair Back
If your hair always feels dull, dry, or difficult to style, your routine may be missing the basics. Learn why cleansing, hydration, and scalp care are the ke...
How to Make Your Lipstick Last All Day, According to Makeup Pros
Want your lipstick to survive coffee, lunch, and everything in between? Makeup pros share the simple prep, layering, and setting tricks that help lip color s...
June 14 2024 / Sam Villa Professional
How to Display & Celebrate PrideJamie DiGrazia (she/they), Sam Villa Ambassador, Redken Artist, Owner of Logan Parlor Salon @loganparlorhair, and Founder of HAIR HAS NO GENDER™ NFP (HHNG) @...
June 12 2024 / Sam Villa Professional
How To: Long-Lasting Voluminous WavesFor the days when you want a standout style, that also lasts through the night. It could be your prom, your wedding or simply a Saturday night, but when you ...
May 31 2024 / Sam Villa Professional
Personalized Chair Rental Solutions for Artists & SalonsArtists in the beauty industry know more than anyone else the importance of timing — that, and the fact that sometimes, schedules don’t always go to plan. Wh...
May 08 2024 / Sam Villa Professional
How To Choose A Flat IronIn the pursuit of flawless hair, the quest for the perfect flat iron is paramount. For those seeking excellence in hair styling tools, the verdict is in: the...
April 27 2024 / Sam Villa Professional
Get The Look: The Wolf-Inspired Shaggy CutHeading into the spring and summer 2024 season, layers, fringe and easy ends are everywhere and Justin Michael Parra, Stylist at La Bella Salon & Beauty Loun...
April 17 2024 / Sam Villa Professional
Flou Color - A Unique New Weaving TechniqueAs a hairstylist, you can gain inspiration from almost anything. From the seasons changing to the color of your coffee, and sometimes from fellow hairdresser...
March 29 2024 / Sam Villa Professional
2024 Oscars: How to Get Florence Pugh and Emily Blunt’s LooksApart from the excitement of the awards, The Oscars have always been a great place to gather inspiration for fashion and beauty and the 2024 Academy Awards w...
March 19 2024 / Sam Villa Professional
Sharing Is Caring: Expert Insight with The Sam Villa Brand at ABS 2024Spring is the perfect time for new beginnings. It’s a time to start fresh, cultivate new ideas, be inspired, and reignite your passion for your career. At A...
March 16 2024 / Sam Villa Professional
How to Perfect Any Bridal LookFor many, a wedding day can be the most important day in your life. Due to this, there can sometimes be a lot of pressure on looking “perfect”. For this reas...
