New Articles

Whether it is in-person at a show or through the incredible exposure the media devotes to salons, companies and individuals, it’s an incredible gift to learn...

Hairdressers have always been told to be careful when cutting curly hair. Because cutting an inch of curly hair can have a much more drastic impact than othe...

Anna Peters offers 4 tips that helped her boost her business as a stylist/salon owner.

An open letter of encouragement to fellow Instagrammers in the beauty industry by Roger Molina, Sam Villa ArTeam, and Master Stylist at Lunatic Fringe.

Whether you’ve been tasked with dreaming up a hairstyle for yourself or your kiddos, this easy-to-recreate Halloween hairstyle ticks all the boxes. It’s fun,...

Whether you’re looking for a Ballet-core style or simply want an up style that’s easy to create with an effortlessly chic finish — the textured bun it is. Wi...

What should I be for Halloween? Without fail, it’s inevitable that each year we end up asking ourselves the same question. And usually at the last minute! If...

In honor of Breast Cancer Awareness month, the Sam Villa® company will donate 5% of net website sales in the month of October to the Sydney Berry Foundation ...

Natural texture patterns are completely unique to each person. Everything from tight coils to loose curls, thick texture, or thin density all play a role whe...