Articles

Summer 2025 has officially ushered in blonding season, and this year we're seeing trends that champion depth, dimension, and healthy, high-shine hair. From soft platinum blends to rich, buttery blondes, the most sought-after shades right now strike that perfect balance between brightness and warmth—and having the right products is absolutely essential for both achieving and maintaining these gorgeous looks.

Claw clips are trending again, and they’re cooler than ever. From TikTok to the runway, the claw clip hairstyle is the ultimate blend of effortless and chic. But getting that perfect undone look? It takes more than just clipping and hoping for the best. This guide breaks down how to actually style your hair with a claw clip that stays put and looks polished all day.

The New Year brings with it the irresistible urge to reset. From new routines to new energy, and usually for hair that feels as refreshed as your mindset. After months of heat styling, holiday buildup, and winter dryness, enhancing shine is like creating a clean slate.

If your goal is to start January with your glossiest hair yet, consider this your guide to luminous color, long-lasting vibrancy, and a routine that keeps you glowing well into spring.

Learn why color fades over time and how ULTIMATE COLOR helps maintain vibrancy, shine, and a fresh salon finish for longer.

A new scientific study tested 43 hair extensions and found 933 chemical signatures. Here’s what that means for consumers and stylists.

Glossy hair is making a refined return, shifting away from rigid “glass hair” toward soft, light-reflecting shine that signals true hair health. Discover how smooth cuticles, dimensional color, and the right products create hair that looks effortlessly luminous.

Hair shedding is not always what it seems. From overwashing avoidance to hidden breakage and stress, everyday habits may be quietly working against your hair goals. This editorial unpacks the subtle shifts that can help restore balance and support healthier growth.

Can collagen make hair look fuller? Here’s what collagen supplements and collagen haircare products can realistically do for hair health and strength.

Humidity-proof beauty is all about smarter layering, lightweight products, and techniques that help hair and makeup survive heat, sweat, and summer moisture. From anti-frizz hair sprays to long-wear complexion essentials, these are the beauty products and application tricks that keep everything smooth, fresh, and intact even on the stickiest days.

We spoke with Nikki Lee, co-owner of Nine Zero One Salon and Wella Professionals Global Ambassador, about what healthy hair means in today’s clean beauty landscape, why clients are paying closer attention to damage prevention, and how products like SmoothFiller and BlondorPlex 9 are helping stylists deliver beautiful results with hair health in mind.

The butterfly bob is quickly becoming the defining haircut of summer 2026 thanks to its soft layers, airy movement, and effortless styling appeal. Blending the volume of the butterfly cut with the wearability of a bob, this chic, low-maintenance hairstyle works beautifully with natural texture, humidity, and modern undone beauty trends.

Healthy hair starts at the scalp. Discover why scalp care is becoming the new hair growth ritual for postpartum shedding, menopause, hormonal hair changes and fuller-looking hair.