Articles

From highlights to global color — no matter what color service you’re providing, toning should always be part of the process. Using a toner (also sometimes referred to as a gloss) consists of a semi- or demi-permanent hair dye that coats the cuticle to cancel unwanted tones or add depth. Toning is a common practice in the salon, however, a lesser-known service that can be just as important is pre-toning.

Wella Professionals has always led the charge when it comes to inspiring the beauty community and this year Wella Professionals' biggest virtual hair show — WE Create — is back! 

Clients are looking to shed their winter style routine and embrace new hues this spring and summer. While many embraced cozy fall and winter colors, this season it’s all about making a bold and shiny statement. With an abundance of inspiration, Wella Professionals Brand Ambassadors Briana Cisneros and Dereq Clark have highlighted some of the top hair color trends. Read on to learn about what their forecasting and the Wella Professionals Shinefinity shades to get the look.