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The aughts, the aughties, the noughties — no matter what you refer to them as the 2000’s were full of fun loving hair trends that have bridged the gap between the 90s and now. From bold color to statement styles, we’re highlighting a few of the top trends that have been modernized to become current cult-favorites.

Modern Aughties Style Trends

Two-Toned Hair

@wellahair We're in LOVE with this peachy transformation from @hayley_wella using our new Color Fresh Mask in Peach Blush Drop a "" if you're obsessed with the look #wella #wellahair #hairtok #hairoftiktok #colorfreshmask #hairtransformation #blonde #blondehair Iced Coffee - Arthur Hill


Stars like Billie Eilish or Dua Lipa have recently brought back the two-tone hair trend, but we see more subtle versions this season. Instead of high-contrast shades, add a splash of pastel for a fresh feel.

While this look can be created with Wella Professionals Shinefinity or Color Touch, Wella Professionals Color Fresh Mask is a quick and easy way to temporarily test out a hint of color in the salon or at home. Once you’ve created the shade you’re after, be sure to follow with Wella Professionals Invigo Color Brilliance Shampoo and Conditioner to enhance vibrancy and longevity.

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Wella Professionals ShinefinityWella Professionals Color TouchWella Professionals Color Fresh Mask ($26.50), Wella Professionals Invigo Color Brilliance Shampoo ($19.90), and Wella Professionals Invigo Brilliance Conditioner ($19.90).


Baby Braids

Classic placement plays up the face-framing tendril, but baby braids can be worked into your style in various ways. The look gives off a carefree vibe that will be perfect to match your spring and summer hair color. Pair with a half-up style, or simply mix a few baby braids with your beachy waves.

If you’re adding baby braids to your beachy blonde hue, healthy hair is critical. This is why Wella Professionals Fusion Intense Repair Shampoo and Conditioner should be used as part of your daily routine to improve shine, strength, and finish. Then, prep a section of your hair with Wella Professionals EIMI Sugar Lift Volume Spray to create volume and grit, and add your baby braid.

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Wella Professionals Fusion Intense Repair Shampoo ($25.00)Wella Professionals Fusion Intense Repair Conditioner ($25.00), and Wella Professionals EIMI Sugar Lift Volume Spray ($22.10).


Y2K Highlights

Whether you're opting for a deliberate stripe or a more subtle version of the chunky highlight, the Y2K highlight trend proves that bold, vivid contrasts are back. Once the placement has been decided, complement your new hue with Wella Professionals Shinefinity and a smooth and sleek blowout for an aughties finish.  

To get the look, pre-lighten hair with Wella Professionals BlondorPlex to achieve a high-contrast lift while also protecting the integrity of the hair with built-in bond builders. To perfect your hue while allowing vivid highlights to shine through, Wella Professionals Shinefinity is a must! This demi-permanent glaze not only conditions the hair but will enhance your tone with a sheer glaze result that allows you to get the bright finish and high contrast dimension Y2K highlights are known for. If you're looking for a shade similar to what Wella Passionista @biancahdrs created, reach for Wella Professionals Shinefinity 09/02 + 09/36

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Smooth & Straight


In between embracing your natural texture, creating seriously straight and smooth blowouts are one of the top ways to put an aughties spin on your style. For a truly 00 look, consider adding high-contrast highlights and asking for invisible layers to create slight movement and unwavering volume indicative of the era.

No matter your hair type, adding frizz and heat protection are musts when creating the look. For best results, layer Wella Professionals EIMI Thermal Image with Wella Professionals Invigo Nutri-Enrich Frizz Control Cream for a smooth, sleek, and protected finish.

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Wella Professionals Invigo Nutri-Enrich Frizz Control Cream ($19.01) and Wella Professionals EIMI Thermal Image ($20.50)

Get to know Wella Professionals Shinefinity

Wella Professionals Shinefinity is a glossing treatment that improves tone while creating a shine you can feel. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity:

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension or correct color.