
TRENDING: POP.BLONDE
Katy Perry and Miley Cyrus are two unstoppable pop feminist influencers. They are always changing their blonde locks from natural to bold and from short to long. Summer is here and each has embraced their individuality with a short style and bold colour.

INTRODUCING THE NEW 2018 CAMPAIGN: OUTBACK
From the breathtaking backdrop of the Australian wilderness comes our newest collection – OUTBACK. It recalls our brand’s heritage showcased in juxtaposition between soft, natural styles paired against this rugged terrain of South Australia. OUTBACK showcases a new attitude of luxe through a more natural side, with warm tones shimmering in freshly washed hair to capture the sentiment of modern glamour.

TRENDING: PURE.BLONDE
Cara Delevingne and Gwen Stefani are the mane fashion rulers of the summer with perfectly pure platinum strands. At-home maintenance is the key to creating a perfect pure blonde and keeping the hair in the healthiest condition possible with maximum shine.