Are Trends Relevant?
In the past, the professional beauty industry relied on trends for profitability. Every February and September runways tout exaggerated themes for impact and then magazines either dilute the look for mainstream or exaggerate it in the name of art. Either way, there are always a few fresh styles salons could capitalize on...
Precision Cutting Tips With Andrew Carruthers
There is a great amount of detail that goes into a haircut, from the sectioning to the tools used to create the desired effect – even the most simple cut is much harder than it looks. You’ve probably never realized how hard it is to create a straight line on a round object until you delve into precision cutting. “When you’re precision cutting, you have to think much smaller in terms of tools, tension, elevation and sectioning to achieve the exactness it requires. You have to take big ideas and break them down,” says Andrew Carruthers, Education Director for Sam Villa.
It-Girl Approved Festival Season Styles
From Byron Bay to Coachella Valley, music festival season has officially started. While you frolic in the sun and don your favorite Bey-chella outfit it’s time to let loose and feel the positive vibes with this modern day Farrah Fawcett inspired style. Anna Peters, Sam Villa ArTeam, shares the process the ArTeam took to create this look that’s perfect for festival season. Teach guests these simple steps for a free-flowing 70’s style.